Growth & Demand Generation Manager
Location: Remote / Hybrid
Compensation: $85-95K base, $110K OTE
About Us
Brij is a venture-backed, high growth software startup based in NYC. Our AI-powered platform helps omnichannel consumer brands gain valuable data to "bridge" online and offline audiences to drive revenue across channels. Our suite of tools including warranty registration, sweepstakes & rebates empower brands to connect with their consumers wherever they shop. We work with some of the best brands in the world including Heineken, Feastables, Momofuku, Health-Ade, Skullcandy, and Gozney.
We're a lean, diverse team with a bias toward action and extreme ownership. Our customer-first mindset drives everything we do, and we're excited to build the future of omnichannel commerce.
The Role
As Brij's Growth & Demand Generation Manager, you'll own the engine that fills our pipeline. You'll be responsible for driving top-of-funnel growth across paid and outbound channels, running experiments, scaling what works, and building the systems that turn interest into qualified opportunities. This is a high-ownership role for someone who loves both strategy and execution.
What You'll Do
- Drive top-of-funnel growth and ensure a consistent flow of qualified leads into the pipeline
- Own and execute paid advertising strategy across LinkedIn, Google, and other B2B channels
- Own and execute outbound strategy, including sequences, targeting, messaging, and tooling
- Optimize conversion rates across the full top-of-funnel, from first touch to booked meeting
- Identify, test, and scale winning growth loops across channels and audience segments
- Run structured experiments across ads, landing pages, messaging, and top of funnel steps
- Define and track key performance metrics including CAC, pipeline conversion rates, and ROI on paid advertising
Who You Are
You're a strong fit for this role if you have:
- 1-3 years of experience in B2B SaaS demand generation or growth marketing
- 1-3 years running B2B paid ad campaigns (LinkedIn and/or Google experience preferred)
- 1-3 years working in HubSpot, with hands-on experience managing workflows, sequences, and reporting
- Comfort building landing pages and ad creative using AI tools — you don't wait for a designer or developer to get things live
- A proven track record of delivering measurable pipeline growth, not just activity metrics
- A bias toward experimentation; you form a hypothesis, test it fast, and know how to read the results
- Comfortable operating in a fast-paced, evolving environment with a high degree of autonomy
Why Join Brij?
- Impact: Play a direct role in shaping the growth of an emerging category and see your work influence top-tier brands
- Ownership: This is a high-autonomy role — you'll set the strategy and run the plays, not just execute someone else's playbook
- Growth: Work alongside a high-caliber team with opportunities to grow as the company scales
- Flexibility: Remote-first with hybrid options and NYC HQ access
- Compensation: Competitive salary, benefits, and flexible work arrangements
- Culture: A lean, collaborative, fast-paced team focused on ownership and outcomes
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