Chief Operating Officer

Who We Are

Formulation Factory exists to fight the mental health epidemic - one formula, one community, one person at a time.

The world is noisier than ever - and is changing at an unprecedented rate. People are more connected but more isolated. More informed but more overwhelmed. More options but less clarity on what actually works. We believe the foundation of everything - relationships, careers, ambition, presence - starts with your body and how you feel. And right now, too many people don't feel like themselves.

At 17, our founder nearly died in an ATV accident. The years that followed were defined by recovery - and a search for anything that would help him feel like himself again. Supplements became a turning point, but finding ones that actually worked meant navigating an industry built on proprietary blends, misleading labels, and formulas designed to sell, not to serve.

So he built the opposite. Every Formulation Factory product has full ingredient transparency, research backed doses, and third-party testing on every single lot. No hidden formulas. No unnecessary fillers. No guessing whether what's on the label is what's in the bottle.

In less than two years, over 250,000 customers have trusted us with their health - because when you build products that actually work, people notice.

Our mission goes beyond supplements. We are building a community around mental health, performance, and personal growth - and raising the standard of what people should expect from this industry.

Our Core Values are:

• Radical Honesty: We deliver transparent, direct feedback without ego. We tell the truth about our products, our numbers, and each other, even when it is uncomfortable.
• Relentless Drive: We are obsessively committed to growth, optimization, and outworking the problem in front of us. Good enough is never the bar.
• Selfless Service: We put the mission, the customer, and the team ahead of ourselves. We win when the community we serve wins.

If our culture and mission does not resonate with you, please do not bother applying.

Job Description

The Formulation Factory team is looking for a high-caliber, systems-minded Chief Operating Officer with a proven track record scaling direct-to-consumer supplement or consumer packaged goods brands through rapid growth. This is a critical leadership role for someone who can architect the operational, financial, and cultural infrastructure required to take Formulation Factory from $9M to $20M+ in annual revenue.

You will be the strategic operator who brings order, automation, and scalable systems to a fast-moving, founder-led business. Your work will directly enable the CEO to step out of daily execution and refocus on top-line growth, product innovation, and brand vision. The application code word is EMPOWER.

The COO is a highly skilled strategic thinker who anticipates and solves problems in a self-directed way. They empower and build a team around them to move fast while maintaining culture and quality. You will lead Formulation Factory through a chapter of rapid scale, system-building, and organizational formalization in close collaboration with the CEO.

This is a full-time position. Given the critical nature of this role, we host a rigorous, 4-part application process to ensure the right fit.

What Makes This Role Unique

You are stepping into a business with strong product-market fit, a passionate team, and significant growth momentum. What it needs now is an operational architect who can formalize the foundation and build the infrastructure to support the next stage of scale.

Your success will be measured by one ultimate outcome: enabling the CEO to step out of daily operations while the business runs as a self-managing machine capable of scaling past $20M. You will work with leadership to establish clear 30/60/90/180-day milestones, operating cadences, and decision-making frameworks during your first 90 days.

This role requires someone who can match the CEO's cognitive speed, advocate with conviction when strategic direction is at stake, and serve as a structural partner to the team so execution stays focused and planned.

Responsibilities (Tasks Associated With the Role):

Strategic Leadership & CEO Partnership

• Work closely with the CEO to actualize the company vision and scale from $9M to $20M+
• Translate high-level growth goals into actionable strategic plans with clear initiatives, OKRs, and milestones
• Provide data-driven counterpoint and strategic clarity when decisions risk pulling focus from core priorities
• Serve as the operational counterweight to a visionary founder, enabling them to focus on top-line growth and product innovation
• Deliver clear, high-level updates on operations, financials, and strategic initiatives

Systems Architecture & Automation

• Audit the current technology stack across Notion, Google Drive, and Slack, then design a cohesive, integrated operating system
• Replace manual tracking with automated data pipelines and reporting infrastructure
• Implement robust inventory management software that synchronizes supply chain data across 3PLs, AWD, and Amazon
• Establish real-time operational dashboards that give leadership visibility into performance across every department
• Design scalable SOPs and processes that enable the CEO to step back from day-to-day execution

Financial Oversight & Forecasting

• Take ownership of P&L management and build real-time financial visibility for leadership
• Forecast 12-week cash flow cycles and build operational budgets tied to growth targets
• Ensure labor costs scale appropriately to a healthy 10-15% of revenue
• Vet major capital expenditures against real-time data and strategic priorities
• Replace mid-month accountant reports with automated financial dashboards that surface performance in real time

HR, Compliance & Workforce Formalization

• Lead the migration of the current international contractor workforce onto a compliant global payroll and employment system
• Establish rigid compensation bands, standardized onboarding, and formal performance management processes
• Implement Performance Improvement Plans and formal documentation for all performance conversations
• Build an HR infrastructure that can support the company through the next stage of headcount growth

Supply Chain & Regulatory Oversight

• Oversee omnichannel fulfillment across Amazon FBA, Shopify, TikTok Shop, and emerging acquisition channels
• Ensure FDA compliance, Prop 65 California compliance, and readiness for additional regulatory environments as the brand expands
• Own the operational relationship with 3PLs, manufacturers, and supply chain partners
• Strengthen cross-departmental communication to protect inventory, cash flow, and retail partnerships

Team Leadership & Culture

• Recruit, manage, promote, and train an effective team
• Transform siloed department heads into a cohesive, highly communicative leadership unit
• Build a culture of structured coaching, clear success metrics, and psychological safety
• Hold department heads and team members accountable for their targets and outcomes
• Own the difficult conversations required to maintain accountability and drive results

Requirements (Expected Proficiencies):

Experience Requirements (Non-Negotiable)

• Proven track record scaling a direct-to-consumer brand from $10M to $20M+ in annual revenue
• Deep, tactical expertise managing high-volume omnichannel ecosystems across Amazon FBA, Shopify, and TikTok Shop
• Extensive experience auditing fragmented technology stacks and implementing cohesive, automated operating systems
• Strong financial acumen including P&L ownership, 12-week cash flow forecasting, and operational budget management
• Experience migrating contractor-based workforces onto compliant payroll and employment infrastructure, including global teams
• Background managing complex multi-channel fulfillment operations within regulated environments such as FDA and Prop 65
• Prior experience in supplements, CPG, health, wellness, or adjacent consumer product categories strongly preferred

Core Competencies

• Systems architecture expertise with the ability to design scalable infrastructure that operates independently of founder involvement
• Strong financial planning and analysis skills with fluency in real-time reporting tools
• Data-driven decision-making backed by operational dashboards and clear metrics
• Change management skills to formalize systems in a fast-moving, founder-led environment
• Outcome-based management philosophy focused on results over inputs or hours
• Growth-oriented mindset capable of building infrastructure for the next stage of scale

Critical Soft Skills (Deal-Breakers)

• High cognitive speed and relentless output capable of matching a high-velocity CEO
• Confidence and conviction to advocate for operational standards and challenge strategic direction using data
• Willingness and ability to lead performance conversations, accountability discussions, and strategic debate with clarity and care
• Emotional intelligence to strengthen a fast-moving culture and build psychological safety across the leadership team
• Chaos-tolerant system builder who thrives in fast-paced, founder-led environments
• Exceptionally clear and direct communicator capable of aligning leadership, team, and founder

Technical Requirements

• Exceptional attention to detail, time-management, and organizational skills
• Comfortable working remotely and managing distributed teams across multiple time zones
• Self-starter who manages schedule, team, and deadlines with autonomy
• Highly resourceful with strong aptitude for learning new tools and systems
• Candid and direct communicator with strong interpersonal, verbal, and written communication skills in English
• Ability to maintain core collaboration hours in ET time zone

Mindset & Cultural Fit

• You hold yourself accountable to the highest standards of performance and are resilient in the face of obstacles
• You thrive in fast-changing, startup-like environments where it is all hands on deck
• You are comfortable with ambiguity during periods of rapid transformation
• You are a self-starter comfortable working remotely with autonomy
• You genuinely connect with a mental health and transparency-driven brand mission

What Success Looks Like

• 30 Days: Complete onboarding, build relationships with CEO and leadership team, audit current systems, financials, and workforce structure
• 60 Days: Establish operational dashboards, begin workforce compliance migration, and deliver strategic operating plan
• 90 Days: Roll out integrated systems architecture, formalize performance management, and align leadership team around clear OKRs
• 180 Days: CEO meaningfully extracted from daily operations, financial infrastructure delivering real-time visibility, and business running on scalable systems positioned for $20M+

Benefits

• Salary Range: $150,000 to $200,000 + bonus structure commensurate with experience
• Role Type: 1099 to Start and looking to pivot to W2 in 2026
• Alignment across the benefit package expected at the conclusion of Q2
• Unlimited PTO aligned with role ownership and the ability to effectively delegate during time off.
• This role will be supported by an external Ops program that includes Ops mentorship, community, and live coaching.

How to Apply

If you are interested in this position, please submit an application at the following link.

https://recruiterflow.com/db_5f712a22c33a3d8ff14e412f5e6ab747/jobs/9

Our team will review your application and get back to you shortly. We look forward to hearing from you!

DISCLAIMER:

Spyglass Ops is an authorized representative of Formulation Factory. We are an Operations Hiring Agency, working on behalf of startup businesses to find and hire Operations Positions. All of our roles are full-time, salaried, leadership positions within growing business. We also filter the businesses we work with, to ensure they provide long-term positions, growth opportunities, and a strong working environment / culture. Our company qualifies and interviews candidates, then connects finalists with our clients for final interviews and job offers. Our highest priority is creating win-win matches for both our candidates and clients.

Pay: $150,000.00 - $200,000.00 per year

Benefits:

• Paid time off
• Professional development assistance

Work Location: Remote