HU

Marketing Specialist

Job summary

New York
Marketing

Work model

Hybrid · 3 days home
2 days ago
Job description

Company Description

Hurom, the inventor of the slow juicer, is the leading high-end juicer brand in the USA. Our mission is to make healthy living easy by providing innovative, high-quality juicers that maximize the consumption of healthy fruits and vegetables. With our user-friendly products, Hurom makes it easy to incorporate nutrient rich juice into one's diet. Our juicers are not only designed for superior performance but also for hassle-free assembly, operation, and cleaning.

Job Description

Hurom is seeking a Marketing Specialist with content production and public speaking skills to join our expanding marketing team. This position is perfect for an outgoing individual eager to advance their career quickly in a marketing or creative role.

Core Responsibilities

Content Creation & Brand Ambassadorship:

  • Develop engaging content concepts for social media, YouTube, and other multimedia channels, with a focus on vlogging and educational entertainment.
  • Shoot and edit short form video content, create designs for social media channels
  • Draft scripts and outlines for multimedia productions.
  • Act as a brand ambassador as a personality appearing in Hurom's original content, presenting information in an engaging manner.

Community Management:

  • Work with the Brand Marketing and Media Partnerships Manager to respond to social media comments and inquiries.
  • Communicate with creators and influencers by developing campaign briefs and negotiating deliverables.
  • Manage newsletters and promotional email campaigns.

Affiliate Marketing:

  • Identify potential partners and reach out to establish relationships.
  • Manage relationships with affiliates and facilitate effective communication.
  • Execute gifting campaigns to incentivize and reward affiliates.
  • Develop innovative ideas to enhance our affiliate program and channel.

Influencer Marketing Outreach:

  • Develop an outreach program to identify and engage with influencers.
  • Cultivate lasting relationships with influencers in the industry.
  • Propose creative ways to involve influencers in future marketing initiatives.

Ideal Candidate

The ideal candidate for the Marketing Specialist position at Hurom possesses the following qualities:

  • Strong understanding of major social media platforms (Instagram, TikTok, YouTube, Facebook, Pinterest) with knowledge of algorithms, trends, audience growth strategies, and content creation (short-form videos, Reels, Shorts).
  • Skilled in content production and design, including copywriting, video editing (CapCut, Premiere Pro, Final Cut), and graphic tools (Canva, Adobe Creative Suite).
  • Interest in health, fitness, and wellness.
  • Comfortable speaking in front of crowds.
  • Strong interpersonal skills, with an outgoing personality and enthusiasm for engaging with new people.
  • Proactive and creative mindset with a passion for understanding and meeting customer needs.

Team Structure

As a Marketing Specialist, you will report directly to the Head of Marketing & Sales and work closely with the Brand Marketing & Media Partnership Manager to develop new informative content.

Salary

$50,000 - $70,000

Work Schedule

  • Traditional 9--6 hours, with flexibility for managing events or responding to social media interactions outside regular hours.
  • Overtime is compensated.

Benefits

  • Competitive health plans.
  • 401k retirement savings plan.
  • Employee discounts on Hurom products.
  • Flexible hybrid work schedule.
  • Centrally located office in Rockefeller Center (NYC)

How to Apply

Please send your resume and cover letter to [email protected].

Important notes on cover letters:

  • Do not use AI to generate your cover letter. Generic cover letters will be ignored.
  • Your cover letter does not need to be long. It just needs to be authentic and accurate to your experience.
  • We're looking for candidates who are a strong fit and genuinely excited about our product (a slow juicer) and health trends in general. If you don't think you can get excited about our product and this category, please do not apply.
  • Video cover letters are welcome in addition to, or in lieu of, a traditional cover letter.