Senior Media Planner and Buyer
We're partnering with a highly regarded, award-winning integrated marketing agency in Atlanta that is expanding its media team and hiring a Senior Media Planner & Buyer to lead end-to-end digital media strategy and execution across major client accounts.
This is a hands-on, strategic role for someone who thrives in an agency environment and enjoys owning campaigns from audience insight through planning, buying, optimization, and performance storytelling.
This role reports into the Chief Strategy Director and collaborates closely with creative, strategy, and analytics teams to deliver media programs that drive measurable business impact - not just impressions.
The role offers strong visibility with senior leadership, meaningful client exposure, and the opportunity to influence how media strategy shapes integrated campaigns across programmatic, paid social, search, display, and video.
It is Ideal for a planner/buyer ready for more ownership, more strategic input, and a bigger voice inside an integrated agency environment.
This role ideally suits a candidate based in or near the Greater Atlanta Metro Area, as you are required to be in the office 3 - 4 days a week/WFH split.
Key Responsibilities
Media Strategy & Planning
- Develop comprehensive media plans that align with client objectives, targeting the right audiences across digital channels including programmatic, social, search, display, and video.
- Conduct thorough audience research and leverage data to inform media strategies and ensure campaigns reach the intended targets effectively.
- Collaborate with creative, account, and analytics teams to ensure media plans are integrated and aligned with broader campaign goals.
Media Buying & Negotiation
- Execute media buys across various digital platforms, ensuring optimal placement and performance.
- Negotiate rates, placements, and partnerships with media vendors to secure the best value for clients.
- Manage relationships with media vendors, ensuring clear communication, timely delivery, and adherence to campaign requirements.
Campaign Management & Optimization
- Monitor and optimize campaigns in real-time, adjusting tactics as needed to improve performance and achieve client KPIs.
- Analyze campaign data to identify trends, insights, and opportunities for improvement.
- Provide regular performance reports to clients and internal teams, highlighting key metrics and recommending adjustments as needed.
Budget Ownership & Forecasting
- Manage media budgets effectively, ensuring efficient allocation of spend across channels to maximize ROI.
- Track and report on media expenditures, ensuring campaigns stay within budget while delivering optimal results.
- Assist in forecasting and financial planning related to media buys and campaign execution.
Client Communication & Reporting
- Serve as a key point of contact for clients regarding media planning and buying activities, providing strategic insights and updates on campaign performance.
- Prepare and present media plans, performance reports, and optimization recommendations to clients.
- Ensure client satisfaction by delivering high-quality media solutions that meet or exceed expectations.
Team Contribution & Leadership
- Mentor and support junior media planners and buyers, providing guidance and sharing expertise to enhance team capabilities.
- Collaborate closely with cross-functional teams, including creative, analytics, and account management, to deliver cohesive and effective campaigns.
- Contribute to the ongoing development and refinement of media planning and buying processes within the agency.
Innovation & Continuous Learning
- Stay up-to-date with the latest digital media trends, technologies, and best practices.
- Experiment with new media channels, formats, and tools to keep campaigns fresh and innovative.
- Share insights and learnings with the broader team to foster a culture of continuous improvement and innovation.
Core Skills & Requirements
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- 5 years of experience in digital media planning and buying.
- Highly analytical, able to interpret data and optimize campaigns accordingly.
- Experience with media planning tools, DSPs, and analytics platforms.
- An excellent negotiator and can expertly navigate and manage media vendor relationships.
- Proven ability to manage budgets and deliver campaigns on time and within budget.
- A strong communicator, able to present complex information clearly and effectively.
- Enjoy working independently and as part of a team in a fast-paced, dynamic environment.
- Detail-oriented with strong organizational skills.
If this Senior Media Planner & Buyer is you, and you know how to drive results through your digital media planning and buying experience, please do click to apply and share your latest resume.