Platform Engineer I - HubSpot

About Nelnet Business Services (NBS)

Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology, education services, and learning management solutions to education and faith-based organizations. We serve over 1,300 higher education institutions, 11,500 K-12 schools, 3,500 churches, and millions of individuals globally. Our culture of service fosters long-lasting partnerships, while our focus on innovation empowers our customer communities to thrive. As a Nelnet company, NBS offers a supportive community invested in your individual growth and united by our mission to create opportunities.

About the Role

Nelnet Business Services (NBS) is seeking a Platform Engineer to own, scale, and optimize our HubSpot instance, a critical component of our go-to-market technology stack. This role is responsible for the architecture, automation, data integrity, and integration of HubSpot across marketing, sales, and revenue systems.

The ideal candidate is a technically proficient problem-solver with hands-on HubSpot administration experience and a proactive mindset. You will collaborate closely with Revenue Operations, Product Marketing, Sales Operations, IT, and Customer Success to support scalable infrastructure that enables both internal teams and external users, powering campaign execution, lead management, and revenue reporting.

JOB RESPONSIBILITIES:

• Own the overall architecture and health of the HubSpot platform (Marketing Hub, Sales Hub, and integrations), ensuring reliability and scalability.
• Design and maintain scalable workflows, automation sequences, and lifecycle stage management processes aligned with GTM objectives.
• Manage and optimize HubSpot's data structure (properties, objects, associations, pipelines) and enforce data governance standards.
• Ensure data accuracy and consistency across HubSpot and connected systems, proactively resolving data quality issues.
• Build and maintain integrations between HubSpot and the broader tech stack (data warehouses, sales engagement tools, enrichment platforms, CRM).
• Troubleshoot system issues, perform root cause analysis, and drive timely resolution and preventative improvements.
• Partner with Marketing, Sales, and RevOps stakeholders to translate business requirements into scalable technical configurations and automation solutions.
• Support campaign execution by enabling audience segmentation, personalization tokens, and performance tracking.
• Establish and maintain documentation, naming conventions, change logs, and best practices for platform scalability and team onboarding.
• Monitor platform health and identify opportunities for system performance improvements, technical debt reduction, and process elimination.
• Manage user access, permissions, and roles within HubSpot, ensuring security controls and compliance.
• Contribute to revenue reporting and attribution modeling by maintaining clean pipeline data and supporting dashboard builds.

Pay Range

$75,000 - $95,000

EDUCATION:

• Bachelor's degree in Marketing, Communication, Business, Computer Science, or related field preferred. Equivalent technical experience may be considered.

EXPERIENCE:

• 2-4 years of hands-on experience administering and building within HubSpot (Marketing Hub and/or Sales Hub required).
• Proven ability to implement HubSpot from requirements through deployment, integrating marketing, sales, and data systems.
• Demonstrated expertise in HubSpot workflows, lists, properties, lifecycle stage management, and pipeline configuration.
• Strong understanding of marketing automation, lead management, and B2B demand generation processes.
• Working knowledge of APIs, webhooks, and automation tools (e.g., Zapier).
• Strong attention to detail with a focus on data quality, system reliability, and clean architecture.
• Demonstrated ability to troubleshoot complex system issues and drive root cause resolution.
• Experience supporting marketing and sales teams in a B2B SaaS or technology environment preferred.
• Familiarity with SQL or experience collaborating closely with data/analytics teams is a plus.

COMPETENCIES -- SKILLS/KNOWLEDGE/ABILITIES:

• Deep familiarity with the HubSpot platform and its native capabilities.
• Ability to communicate technical concepts clearly to non-technical stakeholders.
• Experience with data warehouses like Snowflake is a plus.
• Strong documentation, organization, and task-tracking skills.
• Familiarity with sales engagement and enrichment tools (e.g., Salesloft, Apollo, Clay).
• Understanding of data integrations, APIs, and workflow automation platforms.
• Experience with attribution modeling, revenue reporting, and GTM analytics support.
• Self-directed and proactive, able to manage competing priorities.
• Comfortable working across teams and time zones in a hybrid work environment.
• Eager to operate in a fast-moving environment and willing to learn adjacent skills.

Benefits

Our benefits package includes medical, dental, vision, HSA/FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short/long-term disability, and a robust wellness program. Learn more about our benefits: LINK .

Equal Opportunity Employer

Nelnet is committed to a welcoming and respectful workplace. As an Equal Opportunity Employer, we consider all qualified applicants for employment without regard to race, color, religion/creed, national origin, gender, sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other protected status. We value the unique contributions of every team member.

Qualified individuals with disabilities needing accommodations to apply or compete should contact Corporate Recruiting at 402-486-5725 or [email protected].

Nelnet is a Drug Free and Tobacco Free Workplace.

About Nelnet

You may know Nelnet as the nation's largest student loan servicer, but we do much more. We are a professional services company, consumer loan originator and servicer, payment processor, renewable energy innovator, and K-12 and higher education expert. For over 40 years, we've served our customers, associates, and communities to make dreams possible.

• EEO Info: Link
• EEO Letter: Link
• EPPA Info: Link
• FMLA Info: Link