Job description
About the Role
The Ad Girls Agency is seeking a full-time, contract Ad Copywriter and Funnel Messaging Strategist to join their empowered team of women. This role focuses on developing Meta ads copy, creative hooks, sales page copy, landing page copy, and email sequences, with a focus on full-funnel messaging for coaches and course creators.
Key Responsibilities
- Develop strategy direction for new clients.
- Create refreshed ad copy and creative hooks for existing clients.
- Lead messaging strategy, collaborating with Senior Strategists and Account Managers.
- Leverage custom client-specific GPTs to develop multiple variations of copy.
- Craft compelling, high-converting messaging and positioning.
- Analyze and diagnose messaging issues within funnels.
- Identify missing elements, overused phrases, and areas for message sharpening based on industry trends, Meta policies, and client voice.
- Execute messaging and copy based on briefs, balancing work for new clients, ad refreshes, email copy, and sales/landing page copy.
- Make unlimited edits to copy based on feedback.
What We're Looking For
- Proven experience developing conversion-specific ad copy and creative hooks.
- Mandatory experience working with coaches and course creators, understanding their specific funnel nuances.
- Experience leading messaging decisions and diagnosing funnel messaging issues.
- Ability to work at an extremely fast pace with competing priorities.
- Proficiency in using custom GPTs to meet turnaround times.
- Minimum 3 years of experience in online advertising, specifically with coaches and course creators on Facebook and Instagram.
- Self-motivation to exceed expectations.
- Deep understanding of funnel messaging, conversion copy, and ad-specific copywriting (not organic style).
- Proven experience developing copy that drives results.
- Quick learner with a proactive, problem-solving attitude (utilizing resources like Google, Asana, ChatGPT, YouTube before asking questions).
- Commitment to high standards, excellence, teamwork, and client success.
- Ability to manage projects in Asana and complete tasks on time.
- Strong collaboration skills and ability to receive copy feedback constructively.
- Proficiency in communicating project updates and timelines via Slack.
- A strong point of view on strategy and what converts.
- Ability to identify patterns across accounts and advise on messaging direction.
- Must be available for communication during 10 am - 6 pm EST working hours.
Perks
- Company Culture: A supportive and human-centric team environment focused on kindness and personal growth.
- Learning Opportunities: Encouragement to seek knowledge and share ideas, with quarterly continued education courses.
- Remote Work: Results-Only Work Environment (ROWE) prioritizing results over desk time, promoting work-life balance.
Compensation & Benefits
- Starting Salary: $75,000/year
- PTO: 3 weeks per year
- Additional Leave: Unlimited "flex"/work from anywhere days.
- (Note: Health insurance is not offered at this time.)
If you are an eager, entrepreneurial individual passionate about empowering women and driving results through compelling messaging, we encourage you to apply!