Director of Enterprise Sales - US iGaming

About Yaspa

Yaspa started in 2017 as 'Citizen', with the vision of connecting identity and payments. Our product offering has evolved, but that focus has remained consistent. We believe the intersection of payment and identity data can dramatically improve payment velocity, security, and consumer trust.

We leverage open banking for real-time payments and instant verification, offering operators lower costs, stronger security, and faster growth, while providing customers with a simple, seamless experience.

In June 2025, we announced our Series A funding led by Discerning Capital, enabling our continued growth across Europe and our expansion into the US market.

The Role

As we scale rapidly and interest in our proposition grows, we are seeking a commercially driven Director of Enterprise Sales, US iGaming. This individual contributor role will spearhead our expansion into the North American market.

This is a pivotal hire for Yaspa. You will build the sales engine from the ground up, defining our go-to-market strategy, developing a robust pipeline, and closing deals with operators, platforms, and payment service providers in iGaming and adjacent verticals.

You will collaborate closely with a small, ambitious team and report directly to our CRO. This is a start-up environment; you will not inherit a playbook or a large team. We need someone who thrives on building: crafting a viable sales plan, identifying target accounts, running a disciplined sales process, and demonstrating tangible results. If you are energized by ambiguity and can transform a blank canvas into a scalable commercial operation, we want to hear from you.

The US payments landscape is evolving quickly, with open banking gaining traction as an alternative to traditional card rails. You must possess deep knowledge of US payment systems (ACH, real-time payments, emerging open banking) and the credibility to engage in informed discussions with senior decision-makers at operators and payment platforms.

Key Responsibilities

• Own and execute the US sales strategy, building a clear, measurable plan to drive revenue growth across iGaming and adjacent verticals.
• Identify, qualify, and close new business opportunities with operators, platforms, and payment service providers.
• Build and manage a healthy sales pipeline using a structured methodology (e.g., MEDDIC) to ensure deal quality, accurate forecasting, and consistent execution.
• Develop deep relationships with key stakeholders and decision-makers, acting as a trusted advisor on payments and open banking.
• Collaborate cross-functionally with product, marketing, and partnerships to shape our US go-to-market approach and ensure our proposition resonates locally.
• Provide market intelligence (competitor activity, regulatory developments, customer feedback) to inform product roadmap and commercial strategy.
• Represent Yaspa at industry events, conferences, and trade shows across North America, enhancing our brand presence.
• Lay the groundwork for scaling the US sales function, including making hiring recommendations as the market opportunity grows.

What We're Looking For

Required Skills

• Minimum 5+ years of commercial sales experience in iGaming, sports betting, payments, or a closely related market.
• Strong understanding of the US payments landscape, including ACH, real-time payments, card networks, and the regulatory environment.
• Demonstrable experience using a structured sales methodology (e.g., MEDDIC, MEDDPICC) to manage complex B2B sales cycles.
• Proven track record of building pipeline from scratch and closing six-figure deals with enterprise or mid-market customers.
• Experience working with or selling to operators, platforms, or payment service providers in the North American iGaming ecosystem.
• Comfort working in a start-up or scale-up environment requiring a hands-on, resourceful, and self-directed approach.
• Excellent communication and presentation skills, with the ability to engage confidently at the C-suite level.

Nice to Have

• Direct experience with open banking payments or account-to-account (A2A) payment solutions in the US market.
• An established network of contacts across US iGaming operators, state regulators, or payment platforms.
• Familiarity with the US state-by-state regulatory framework for online gambling and sports betting.
• Experience scaling a sales team or function within a high-growth fintech or payments business.

Key Details

• Reporting to: CRO
• Hours: Full time
• Location: Atlanta, GA --- remote-first, with periodic in-person collaboration at our Atlanta office.

Working with Yaspa

We are a fun, collaborative team based in London, with many members working remotely part-time.

Benefits of working with us include:

• Strong Culture: A friendly, supportive environment focused on personal and professional growth, where you can make a significant impact.
• Flexible & Remote-First: Work remotely with periodic in-person collaboration at our Atlanta office. We trust you to manage your days autonomously.
• Choice of Tech: Your choice of equipment (e.g., Macbook, Linux, Microsoft).
• WFH Set-up Allowance: An allowance to create your ideal home office setup.
• Quarterly Socials: Regular team events to foster connections across offices.
• Health Support: Access to a health app, 24-hour advice, free GP appointments, and counselling.
• Generous PTO: Competitive paid time off for proper recharging.
• 401(k): Retirement plan with employer contributions.

Important Notes

• Visa sponsorship is not offered.
• We are not working with external agencies at this time.

Next Steps

Interested? We'd love to hear from you. Please apply via LinkedIn with your CV and a cover letter explaining why you are the right person for this role.

Learn more about us at ++yaspa.com++.

Yaspa is an equal opportunities employer committed to the equal treatment of all employees and applicants. We do not condone discrimination based on age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to a diverse and inclusive workplace and strongly encourage qualified applicants from all backgrounds to apply.