1V

Senior Creative Strategist

Job summary

New York
Marketing

Work model

Remote first
Only US
2 days ago
Job description

About 1v1Me

1v1Me is a mobile app where users stake on pro gamers in short, always-on matches (Madden, NBA 2K, FC, CoD, rotating leagues): watch → pick and stake the winner → win a payout. A match starts roughly every 30 minutes, there's always something live.

We spend several hundred thousand dollars a month on paid social and other channels, with creative being the growth engine. Our audience is 18--26 male competitive gamers and sports fans, TikTok/IG-native, with zero tolerance for anything inauthentic. Creative does most of the targeting, so the person who has a large impact on how fast we grow.

The Role

We're a scrappy and nimble growth team that ships fast. The missing piece is the senior strategic layer above the production line: the person who decides what to make and why, and builds the system that proves it. You build and own the creative testing engine end-to-end and are accountable to acquisition cost, not engagement.

What You'll Own

  • The weekly slate --- net-new concepts iterations on winners, set together in the weekly sync and sprint planning (you the Head of Marketing our junior creative strategist). You drive the slate and own your concepts end-to-end; our junior strategist keeps ownership of his own concepts, with your mentorship and direction. The team ships ~15 ads/week today; your job is to get us to 25 per week without quality dropping.

  • Weekly readouts --- diagnose winners and losers, turn results into iteration hypotheses and next bets.

  • Creator editor quality bar--- brief UGC creators and celebrity talent so raw footage arrives right the first time; review final briefs and final edits so the intended creative survives to the cut.

  • Experimentation --- Overarching and persona-driven monthly experiments that expand our reach.

  • Mentorship --- mentor and level up our junior creative strategists toward independent ownership; you're their creative sparring partner in the weekly sync and sprints.

  • AI leverage --- use AI tooling across research, scripting, and variant production to scale output without scaling headcount.

A Good Fit If

  • 5 years in DR performance creative for paid social --- you've owned creative tied to CPA/CAC/ROAS targets, not engagement metrics.

  • You can show us ads that are your work, with the performance numbers and what the test proved.

  • You've run a volume testing engine and know how to scale output without quality collapse.

  • Short-form native --- you know what's working in TikTok/Reels hooks for male Gen-Z right now, not 12 months ago.

  • You read ads for conversion, not craft --- and know the difference between optimizing to installs and optimizing to deposits.

  • You've briefed UGC creators and/or on-camera talent directly and held editors to a standard.

  • Fluent with AI-augmented creative workflows.

Bonus Points

  • Gaming, esports, sports, fantasy, or other regulated-adjacent audiences

  • You've bought media yourself (Meta/TikTok Ads Manager literacy)

  • Mobile app UA context

  • You've worked with celebrity-level talent

Compensation & Logistics

  • $125k salary benefits equity

  • Full-time, remote to start with US-hours overlap; option to relocate / join the NYC office later

  • Reports to the Head of Marketing