AI/ML Product Manager

AI/ML Product Manager Loyalty & Personalization

Remote (EST) / Raleigh, NC

Role Summary

Client is seeking a hands-on AI/ML Product Manager to support the launch of a next-generation loyalty and personalization platform across Advance Rewards (DIY) and Pro Rewards (B2B). This role will lead requirements gathering, business workshops, and product definition, translating AI-driven insights into executable product capabilities for campaigns, segmentation, and customer engagement.

Key Responsibilities

• Lead requirements gathering and structured workshops with Marketing, Loyalty, and Operations teams to define:
  • Promotions, rewards, and campaign needs
  • Customer journeys (earn, engage, redeem)
• Translate business input into:
  • Epics, user stories, and detailed product requirements
  • Functional and non-functional specifications
• Define and operationalize AI/ML use cases, including:
  • Predictive segmentation and targeting
  • Personalized offers and rewards
  • Behavioral insights and pattern detection
• Ensure AI outputs are actionable within marketing campaigns and loyalty experiences
• Support RFP, vendor evaluation, and build vs. buy decisions
• Partner cross-functionally with Product, Marketing, Engineering, and Data Science to drive delivery
• Define measurement frameworks including campaign tracking, segmentation performance, and experimentation

Required Qualifications

• 5-8 years of Product Management experience
• Proven experience:
  • Leading business workshops and stakeholder sessions
  • Converting ambiguous requirements into structured product artifacts
• Experience in one or more:
  • Loyalty, Martech, CRM, or customer engagement platforms
  • AI/ML-driven or data-driven personalization products
• Strong understanding of:
  • Customer segmentation, campaigns, and lifecycle marketing

Technical & Tooling Skills (Required)

• Agile & Product Tools: Jira, Confluence (backlog management, sprint planning, documentation)
• Product Artifacts: PRDs, epics, user stories, acceptance criteria
• Workshop Frameworks: Journey mapping, JTBD, capability mapping
• Data & Analytics: SQL (working knowledge), segmentation logic, A/B testing
• SaaS / Martech Platforms: CRM, CDP, campaign orchestration tools (e.g., Salesforce Marketing Cloud or similar)
• Working knowledge of: APIs, system integrations, and data flows

Preferred Qualifications

• Experience with loyalty platforms or rewards ecosystems
• Experience supporting RFP/vendor selection processes
• Familiarity with personalization engines or recommendation systems
• Microsoft Fabric experience (highly preferred)
• Google Cloud Platform (including AI/ML services) is a strong plus
• Agentic AI experience is highly valued

About Us

Apptad offers strategic consulting, enterprise information management and digital transformation services. With globally connected offices in US and India along with a team of trained and certified IT resources, Apptad ensures quick and effective delivery to its customers. Apptad is relentlessly reinventing the outlook of how companies leverage data.

Our Mission

• Customer Focus: We listen carefully to the needs of our clients so that we know what is important for their business and can design a customized solution for their business.
• Innovation: As a firm, we believe in constantly upgrading ourselves and improving our solutions to adapt to the changing landscape of technology.
• Accountability and Ethics: We believe in taking our commitments as seriously as our customers and living up to them while building trust for a long term business relationship.