Creative Director, Copy & Content

THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE.

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries — one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint.

It's a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant. If you're energized by transformation, collaboration, and meaningful impact at scale, Ashley Digital is where ambition meets opportunity.

To be considered for this remote opportunity, you must reside and be authorized to work within the United States.

About the Role

Ashley Digital is seeking an experienced Creative Director, Copy & Content to lead and unify the copywriting function across the organization and family of brands. Reporting to the VP of Brand & Creative, this role will oversee the development of a centralized copy team responsible for shaping brand voice, messaging strategy, campaign storytelling, and customer communication across all channels.

This role requires a highly polished and strategic creative leader with deep expertise in copywriting, editorial storytelling, brand messaging, and team leadership at scale. You will lead a growing team of writers and creative contributors responsible for developing compelling, conversion-minded, and brand-right messaging across marketing campaigns, product storytelling, PR and communications, ecommerce, retail, social, email, presentations, internal communications, and executive messaging.

What You'll Be Doing

Copy Leadership & Brand Voice Strategy

• Lead and evolve the voice, tone, and messaging strategy across Ashley and its portfolio of brands.
• Build and oversee a centralized copy organization that supports marketing, ecommerce, retail, PR, internal communications, social, and brand storytelling initiatives.
• Ensure consistency, clarity, and quality across all written communication and customer touchpoints.
• Develop and maintain copy standards, voice guidelines, messaging frameworks, and editorial systems.
• Partner closely with Creative, Marketing, PR, Ecommerce, Merchandising, HR, and Executive Leadership teams to align messaging with broader business objectives.

Creative Direction & Storytelling

• Oversee the development and approval of copy across campaigns, product launches, presentations, digital experiences, advertising, social media, email marketing, internal communications, and retail environments.
• Elevate storytelling across the organization through stronger narrative structure, emotional resonance, and customer-focused messaging.
• Bring an editorial mindset to content development, ensuring messaging feels modern, compelling, and strategically effective.
• Collaborate closely with Art Directors, Designers, and Creative Leadership to ensure copy and visual storytelling work seamlessly together.

AI Innovation & Creative Technology

• Lead the integration of AI-driven workflows across the copy and content organization.
• Identify opportunities to leverage AI tools, automation platforms, and emerging technologies to improve creative speed, scalability, consistency, and operational efficiency.
• Develop and implement AI-assisted systems for copy generation, content adaptation, localization, ideation, brand governance, and workflow optimization.
• Establish best practices, governance standards, and quality control frameworks for AI-generated and AI-assisted content.

Team Leadership & Creative Operations

• Inspire, mentor, and develop a high-performing team of copywriters, editors, content strategists, and emerging AI-enabled creative contributors.
• Foster a culture of creativity, collaboration, accountability, innovation, and continuous improvement.
• Establish scalable workflows, approval processes, editorial systems, and AI-integrated operational frameworks across the organization.

Skills & Qualifications

Experience & Background

• 10+ years of professional copywriting experience, including significant time in creative leadership roles.
• A Bachelor's Degree in English, Journalism, Communications or related field.
• Proven track record leading high-performing copy or editorial teams within retail, consumer, lifestyle, agency, or multi-brand environments.
• Compelling portfolio that demonstrates mastery across campaign storytelling, brand voice development, editorial writing, and multi-channel communications.
• Demonstrated success implementing AI-assisted creative workflows, content automation, or copy operations initiatives — strongly preferred.
• Experience with Rytr, preferred.

Skills & Expertise

• Exceptional writer, editor, and storyteller with a precise command of language.
• Deep fluency in brand strategy, messaging architecture, customer psychology, and content development.
• Working knowledge of generative AI tools, prompt engineering, and AI-enabled creative workflows.
• Confident presenter with strong stakeholder management skills.

What We Offer

• Remote-first workplace.
• Competitive Salary ($150,000 - $180,000).
• Health, Vision & Dental Insurance.
• 401K with company match.
• Take what you need Paid Time Off.
• Wellness benefits.
• WFH office and cell phone/internet stipend.
• A FREE MATTRESS plus an awesome Friends and Family discount!

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