Senior Paid Search Strategist (B2B SaaS) – Contractor

Basware is the clear market leader in Invoice Lifecycle Management, trusted by over 6,000 global customers and recognized #1 by Gartner, Forrester, and IDC. We revolutionized how the world's largest organizations manage and automate AP, processing more than $10 trillion in invoices with unmatched accuracy, compliance, and control.

If you're inspired by innovation, growth, and a value‑driven culture, this is your chance to help shape the future of finance.

We are looking for an experienced Senior Paid Search Strategist (B2B SaaS) to join our Marketing team on a contractor basis to manage and optimise Basware's global paid search programme, with a primary focus on Google Ads. This role exists to drive measurable pipeline creation and ARR contribution from paid search — not just lead volume.

The contract is expected to run for 6–12 months, with an estimated time commitment of around 20 hours per week. The role is fully remote and ideally starts as soon as possible.

Key Responsibilities

Campaign Management & Execution

• Own the day-to-day management of paid search campaigns across Google Ads and Microsoft Ads/Bing.
• Maintain strong account hygiene, including campaign structure, keyword groupings, naming conventions, tracking, and budget allocation.
• Leverage account-based targeting strategies (customer match lists, ABM audience layering, intent data integration) to focus spend on high-value accounts.
• Build new campaigns and actively evolve existing activity.

Optimisation & Performance Improvement

• Continuously optimise campaigns to improve efficiency metrics (CTR, conversion rate, CPL) and pipeline-stage metrics (cost per opportunity, SQL conversion rate, pipeline velocity).
• Run ongoing tests across ad copy, extensions/assets, and landing page alignment.

Keyword Strategy & Search Intent

• Develop and refine keyword strategy aligned to high-intent B2B audiences across finance, shared services, and IT personas.
• Map keywords effectively to buyer journey stages and relevant landing pages.

Tracking, Attribution & Performance Insight

• Own the paid search attribution framework end-to-end, ensuring paid search contribution to pipeline and ARR is measurable.
• Own performance reporting with pipeline and ARR contribution as the primary KPIs.

Collaboration & Cross-Channel Alignment

• Work closely with the Paid Media Manager, Marketing Ops, SEO, and Content teams to ensure alignment.
• Provide input into landing page performance and CRO opportunities.

AI, Automation & Platform Evolution

• Leverage platform automation and AI-driven features within Google Ads and Microsoft Ads, including Smart Bidding, Performance Max, and Demand Gen.
• Monitor and respond to the impact of evolving search behaviours and AI-driven features.

Platform & Partner Management

• Maintain an effective working relationship with Google and other key platform partners.
• Monitor competitor activity through auction insights and competitive intelligence tools.

Requirements

• 6+ years' experience in paid search / PPC, with at least 2 years in a B2B SaaS or enterprise environment at $100M+ ARR scale.
• Strong hands-on experience managing Google Ads campaigns with $1M+ annual budgets.
• Experience managing Microsoft Ads/Bing campaigns.
• Proven ability to improve campaign performance through structured testing and optimisation.
• Experience managing multi-country and multi-language campaigns.
• Experience working with enterprise or high-value audiences and longer sales cycles.
• Understanding of CRO and landing page optimisation.
• Experience working alongside SEO teams on keyword alignment.
• Demonstrated experience building or contributing to multi-touch attribution models.
• Experience with account-based marketing strategies and intent data platforms (e.g., 6sense, Demandbase, Bombora).

Technical Skills

• Strong knowledge of Google Ads and Microsoft Ads/Bing.
• Proficiency in Google Analytics (GA4), HubSpot, and campaign tracking frameworks.
• Familiarity with Google Tag Manager, UTM tracking, and attribution models.
• Experience using tools such as Looker Studio, Power BI, or similar reporting tools.
• Experience with Salesforce (or equivalent CRM) pipeline reporting and revenue attribution tools.
• Familiarity with ABM/intent platforms and competitive intelligence tools (e.g., SEMrush, SpyFu).

Success Measures

Success in this role will be measured primarily through pipeline and revenue impact:

1. Pipeline sourced and influenced by paid search ($ value and % of total marketing pipeline).
2. Cost per SQL and cost per opportunity.
3. ARR contribution from paid search-sourced pipeline.
4. MQL-to-SQL and SQL-to-opportunity conversion rates.

Why You'll Love It Here

• Work together with a clear market leader shaping the future of Invoice Lifecycle Management.
• Make a strategic impact in a role that directly influences revenue performance and customer success.
• Work with a global, diverse, and high-performing team that values collaboration, learning, and impact.
• Experience a company that invests in its people and champions innovation, excellence, and continuous improvement.

Ready to make an impact?

If you're excited by the challenge, apply now and help shape the future of Basware. Please submit your resume and cover letter by clicking the 'I'm interested' link.

As part of the selection process, final candidates may be asked to complete background screening and reference checks prior to contract engagement.

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