Digital Product Manager

About the Role

BCBST is seeking a strategic and collaborative Digital Product Manager passionate about building impactful digital products to enhance member experiences. This role is perfect for a leader who excels at the intersection of business, technology, and customer needs, and enjoys translating vision into execution within complex, high-visibility environments.

You will lead agile, cross-functional teams to ensure the end-to-end success of digital products, channels, and programs. Your responsibilities will include shaping product strategy, defining and managing roadmaps, and collaborating closely with Engineering and diverse stakeholders to deliver innovative, high-quality solutions. Experience in health insurance or similarly regulated, high-traffic digital environments is strongly preferred, given the role's focus on a widely used application and the need to navigate complexity, balance priorities, and maintain team alignment.

Success in this role is defined by delivering industry-leading digital solutions on time, building stakeholder trust, and continuously improving products that provide business value and exceptional member experiences.

Key Responsibilities

• Lead agile teams in the ongoing management and advancement of digital products, channels, and programs.
• Develop innovative, industry-leading solutions tailored to BlueCross and its customers.
• Drive digital initiatives and cross-functional teams by defining strategy, tactics, and delivery timelines.
• Identify, research, and scope key business opportunities to support the future vision of digital solutions across products, programs, and campaigns.
• Build strong cross-team partnerships to ensure excellent service delivery.
• Collaborate with key stakeholders across the organization to establish priorities, gain buy-in, and align resources.

Job Qualifications

Education

• Bachelor's Degree or equivalent work experience (4 years of professional corporate experience).

Experience

• 6 years of experience managing consumer tools/technology, or equivalent.
• 3 years of leadership/management experience.
• 1 year of project management, account management, or similar experience.

Skills & Certifications

• Ability to work independently with minimal supervision and function effectively in a team environment.
• Proficiency in Microsoft Office M365 (Outlook, Word, Excel, PowerPoint, Teams) and SharePoint.
• Strong team player, organized, and capable of handling multiple projects simultaneously.
• Excellent oral and written communication skills.
• Strong interpersonal and organizational skills.

Additional Information

• Location: Remote, with occasional travel within Tennessee (including Chattanooga headquarters).
• Sponsorship: Not available for this role.
• Innovation Culture: We encourage innovation, including the responsible use of AI tools guided by established workflows, templates, and policies. Employees are expected to leverage AI to transform member service as roles advance.
• Company: BCBST BlueCross BlueShield of Tennessee, Inc.
• Openings: 1
• Worker Type: Employee

Equal Employment Opportunity: BCBST is committed to equal opportunity in all aspects of employment. Further information regarding BCBST's EEO Policies/Notices can be found at: BCBST's EEO Policies/Notices

Note on Unsolicited Assistance: BlueCross BlueShield of Tennessee does not accept unsolicited assistance from search firms for this employment opportunity. Resumes submitted by search firms without a valid, written Direct Placement Agreement will not be considered, and no fee will be paid.

About BCBST: As Tennessee's largest health benefit plan company since 1945, BCBST is dedicated to helping Tennesseans achieve good health. We are committed to the physical, financial, and community well-being of our members and the state. We foster a culture where employees can thrive both independently and collaboratively, making a collective impact on our members' lives. We seek talented individuals who excel in a team environment, share responsibility, and embrace accountability. Proficiency in Microsoft Office, organization, and the ability to manage multiple projects are essential. Strong interpersonal, oral, and written communication skills are valued across all roles.

Remote Work Policy: BCBST is a remote-first organization. Positions are classified as fully remote, partially remote, or office-based. Remote positions are open to US residents, with exceptions for California, Massachusetts, New Hampshire, New Jersey, and New York. Relocation assistance may be available for positions requiring residence in Chattanooga, TN.