[Remote] Senior Product Marketing Manager

About Buildout

Buildout is the AI deal engine for CRE brokerages, automating every step from first contact to commission.

About the Role

As the Senior Product Marketing Manager, you will own how products are positioned in the market and ensure effective communication and adoption strategies are in place to drive revenue impact. This is a remote role open to candidates in the USA.

Responsibilities

• Define and evolve product positioning, messaging, and value propositions that clearly articulate customer impact and differentiation
• Translate product innovation into compelling narratives that drive understanding, adoption, and revenue growth
• Ensure consistency in how we communicate product value across marketing, sales, customer success, and product experiences
• Own end-to-end go-to-market strategy for new products, features, and strategic initiatives
• Build and operationalize repeatable launch frameworks to improve speed, consistency, and effectiveness
• Partner closely with Product, Growth, and Customer teams to drive adoption across the full customer lifecycle
• Ensure launches are aligned with business priorities and tied to measurable outcomes
• Support sales and revenue growth by giving teams the messaging, tools, and insights they need to sell and succeed
• Develop high-impact enablement materials such as pitch decks, battlecards, competitive positioning, and customer narratives
• Act as the connective tissue across teams to drive clarity on what is being built, for who, and why it matters
• Develop insights through customer research, win/loss analysis, and competitive intelligence
• Influence product strategy and roadmap decisions through deep understanding of customer needs and market dynamics
• Partner on pricing and packaging strategy to optimize product-market fit and revenue growth
• Define and track performance metrics tied to product launches and ongoing product performance
• Partner cross-functionally to improve adoption, activation, expansion, and retention
• Align what we build with customer needs, market opportunity, and company growth priorities

Skills

• 5+ years of experience in B2B SaaS product marketing
• Experience developing and executing GTM plans for new products, features, and strategic initiatives
• Experience developing positioning, messaging, and enablement content that drives adoption and revenue impact
• Strong product marketing experience
• Ability to connect the dots between Product, Sales, Marketing, and Customer Success
• Ability to translate complexity into clarity
• Comfortable getting deep into product details and understanding technical capabilities
• Ability to think about positioning, narrative, and market opportunity
• Ability to build decks, documents, and materials that help bring ideas to life
• Focus on outcomes beyond launching features
• Understanding of the customer lifecycle and how messaging and enablement support activation, retention, and expansion
• Insight-driven approach using customer feedback, research, and data to inform messaging and GTM strategy
• Experience within Commercial Real Estate (CRE) technology

Benefits

• Impactful insurance and benefit options, including 2 medical plans to choose from, 100% coverage of employee dental and vision insurance premiums, HSA seed, company-paid STD, LTD, life insurance, and telemedicine, and a wellness benefit of $400/year.
• Policies that support a healthy work/life harmony, including Flexible PTO, 14 paid company holidays, paid parental leave, and give back days
• 401(k) with 4% company match and immediate vesting
• A fully remote work culture with a monthly remote work reimbursement ($600/year) to support our distributed team and an annual, in-person company kickoff
• Challenging problems to solve with a committed and supportive team who are invested in your growth and development
• A wonderfully quirky culture where you're encouraged to bring your whole self to work

Company Overview

Buildout is an end-to-end solution that provides a marketing platform for commercial real estate. It was founded in 2010, and is headquartered in Chicago, Illinois, USA, with a workforce of 51-200 employees. Its website is http://buildout.com.