Sr Product Marketing Manager

About CareerPlug

CareerPlug empowers teams to grow. We do this, in part, by making it easier for our clients to hire and develop the right people. We want to positively impact the lives of our employees, our small business owner clients and their applicants/teams, a reach that impacts millions each year!

What We Do

We provide innovative recruiting and HR software for over 60,000 growing companies and solve one of the biggest problems in small business - hiring and retaining the right people. Our applicant tracking and retention software helps companies make better hires to have the right people in place to build a successful business.

We believe that people are the heart of our business and are committed to building one of the best places to work -- anywhere. CareerPlug is proud to be an equal opportunity employer committed to fostering a diverse team.

Who We're Looking For

CareerPlug is looking for a Senior Product Marketing Manager who can both shape and execute, someone who brings strategic thinking to positioning and go-to-market decisions, then builds the content and assets that make those decisions real.

Franchising is a relationship business, and CareerPlug serves a specialized audience of franchisors and franchisees who choose their tools carefully. We have established positioning, a defined GTM framework, and a growing product that needs someone who can own the go-to-market for what we ship, from strategy through execution.

How We'll Measure Success

• New feature launch, adoption, and engagement
• New account and location activations
• Website engagement and conversion
• Strength and currency of competitive intelligence
• Quality and cadence of customer stories in market

Key Responsibilities

• Shape and execute a go-to-market strategy: Own GTM strategy for product launches, define the narrative, segment the audience, and coordinate cross-functional readiness.
• Translate positioning into feature-level messaging: Operationalize brand positioning at the feature, integration, and product update levels.
• Own competitive intelligence and market research: Actively track the competitive landscape and synthesize market signals into clear positioning.
• Write product content: Author GTM blog posts, web page copy, and customer-facing emails.
• Build a consistent customer story practice: Capture and turn customer experiences into case studies and stories.
• Own product-related sales enablement: Ensure sales teams have the tools and talk tracks needed to succeed.
• Maintain our demo environment: Keep the demo environment current, clean, and ready for sales calls and webinars.

Qualifications

Required

• 5+ years in B2B SaaS product marketing with demonstrated ownership of GTM strategy and execution.
• Strong writer with a portfolio demonstrating clear, audience-aware product writing.
• Experience owning competitive intelligence and activating it in positioning decisions.
• Ability to independently pull and interpret marketing and product performance data.
• Comfort working in modern marketing and design tooling (e.g., Asana, HubSpot, Figma, Loom, Canva).

Preferred

• Familiarity with the franchise industry.
• Experience marketing to two-sided or multi-stakeholder audiences.
• Background in or exposure to HR tech, workforce management, or recruiting software.

Benefits

• Work from home (fully remote)
• Employer Paid Health Insurance
• Life Insurance
• Pet Insurance
• Long Term Disability
• Unlimited PTO (with minimums!)
• One-week paid PTO (pre-start date)
• Home Office Stipend
• 401(k) Company Match
• Donation Matching

Compensation

This role pays a $135,000 base salary with an additional annual bonus potential of $10,000 (paid quarterly), for a total on-target earnings of $145,000.

CareerPlug is an affirmative action and equal opportunity employer.