Manager, Marketing Operations, Campaigns & Emails

About Caseware

Caseware is a leading Fintech company with over 30 years of experience in the global audit and accounting software industry. We serve over 500,000 users in 130 countries and our software is available in 16 languages.

Manager, Marketing Operations, Campaigns & Email

This is a Full-time, permanent position.

Location: This is a remote position and is available to all applicants residing and eligible to work in the US.

What you will be doing:

Database Management, Enrichment, and Engagement

• Work with other operations teams to manage system workflows, address errors, and introduce new processes to improve operational efficiency for marketing data.
• Manage lead import processes and workflow management to ensure efficient distribution to commercial teams.

Reporting and Analytics

• Create reports to measure funnel KPIs aligned with the Marketing Operations charter, including but not limited to database growth and health, campaign KPIs, email performance, and marketing revenue targets.
• Provide campaign templates and dashboards that enable regional teams to meet reporting requirements.
• Create and manage dashboards and templates to deliver marketing performance insights to the global marketing team and external stakeholders.

Marketing Technology Management

• Document and develop training materials, processes, updates, and best practices to enable team adoption and maximize tool usage.

Workflows, Processes, and Optimization

• Leverage workflows and segmentation to drive efficient, targeted, and personalized campaigns and marketing programs.

Email Marketing and Campaign Calendar

• Build and manage global email nurture programs; execute emails to support campaigns and product communications.
• Own and manage the end-to-end campaign calendar, ensuring all deliverables and milestones are clearly defined, tracked, and met.
• Drive weekly planning and execution cadence, keeping the team aligned on upcoming priorities and weekly deliverables.
• Maintain accountability across cross-functional teams to ensure deadlines, dependencies, and commitments are met.
• Proactively identify risks, bottlenecks, and schedule conflicts, and recommend adjustments to keep campaigns on track.
• Manage and optimize work tracking in Monday.com, including boards, timelines, dependencies, and status reporting.
• Provide clear visibility into campaign progress, timelines, and execution status for stakeholders.

What you will bring:

• Bachelor's degree in business, marketing, or data science.
• 5 years of experience in Marketing Operations, automation, performance reporting, or a related field.
• A strategic mindset, with the ability to scale processes, workflows, and business needs while maintaining standardization and a thoughtful, structured approach to supporting marketing.
• 5 years of experience as a global administrator for Salesforce Marketing Cloud, managing integrations and workflows.
• Experience leading projects involving journey mapping, lead flow/scoring, and nurture programs.
• Proven experience managing integrated marketing campaign calendars, deliverables, and milestone-based execution.
• A strong analytical mindset, with the ability to integrate and analyze data across multiple sources.
• Hands-on experience with project management tools (preferably Monday.com) to manage workflows, dependencies, and reporting.
• Demonstrated ability to coordinate multiple workstreams and stakeholders in a fast-paced environment.
• Excellent organizational and communication skills, with a detail-oriented and execution-focused mindset.

What's in it for you:

• Innovation: Work with cutting-edge technology in accounting and financial reporting.
• Collaborative Culture: Your ideas are valued in a supportive, inclusive team.
• Work-life Balance: Flexible work options, remote opportunities, and generous time-off policies.
• Competitive Compensation: Attractive salary and comprehensive benefits.
• Impactful Work: Directly affect how clients manage financial processes.
• Recognition and Rewards: Celebrate hard work through recognition programs, bonuses, and career growth opportunities.
• Global Opportunities: Work on international projects with a diverse team.

About Caseware:

Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments. Our teams are continually collaborating, innovating, and building upon our existing suite of products. With a customer-focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like.

With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.

One of Caseware's core values is Many Voices, One Team and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at [email protected].

Background Check:

Candidates successful in obtaining an offer will need to complete a background check through Certn.co. Candidates residing in the Netherlands and Germany are excluded from this process.

Security and Fraud:

Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @caseware.com. We will NEVER ask for payment or financial information. Proceed with extreme caution if you receive unsolicited job offers or communications.