Director, Marketing Analytics

About the role

Chime is looking for a Director of Marketing Analytics to lead and scale our Marketing Analytics function during a critical phase of growth. In this role, you'll set the vision for how marketing analytics drives business strategy. You'll lead a high-performing team using descriptive analytics, modeling, and experimentation to advise Marketing and Executive leadership on where and how to invest for maximum impact.

The base salary offered for this role and level of experience will begin at $217,000 and up to $300,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Drive business outcomes. This role is critical for the Growth org, this team is meant to deliver outcomes not academic analyses that will sit on a shelf
• Set and implement the vision and strategy for the Marketing Analytics team
• Lead, mentor, and scale a team of marketing analysts, fostering high standards for technical rigor and business impact
• Prioritize the team's work. Improve the team's processes using AI.
• Own the company's marketing reporting and analysis for paid, owned, and integrated channels, and for performance across acquisition, activation, engagement, retention, and LTV
• Build scalable reporting infrastructure and self-serve tools that improve marketing velocity and accountability
• Use MMM, experimental, and quasi-experimental methodologies to estimate incremental impact
• Translate complex analyses into clear and persuasive executive-level recommendations. Partner with Marketing, Finance, and Product leadership to inform budget allocation and investment strategy

To thrive in this role, you have

• 10+ years of experience in analytics or a related quantitative field, with 8+ years in Marketing Analytics within a B2C technology company
• A results-oriented mindset with a bias toward action, clarity, and high standards
• Exceptional stakeholder management skills and experience influencing senior leadership and cross-functional executives
• A demonstrated record of using data to drive measurable business impact in a consumer-facing marketing team. Experience with brand and performance marketing and how marketing teams operate those functions
• Experience leading and developing high-performing analytics teams, with a track record of elevating talent and building strong culture
• Deep expertise in marketing measurement, including attribution modeling, media mix modeling, causal inference, customer lifetime value modeling
• Strong SQL proficiency and experience working with large-scale data warehouses
• Proficiency in BI and visualization tools (e.g., Looker, Tableau, PowerBI); experience improving data accessibility across organizations
• Strong statistical foundation (e.g., hypothesis testing, predictive modeling, experimental design), experience with Python

#LI-AM1 #LI-Hybrid

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime---a financial technology company, not a bank*---on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals.

What we offer for our full-time, regular employees

• 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location.
• 💻 In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
• 💰 Competitive salary based on experience
• ✨ 401k match plus great medical, dental, vision, life, and disability benefits
• 🏝 Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
• 🫂 1% of your time off to support local community organizations of your choice
• 👟 Annual wellness stipend to use towards eligible wellness related expenses
• 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• 👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
• 🎉 In-person and virtual events to connect with your fellow Chimers
• 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

Chime is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: [email protected].