VP of Marketing, gt.school (Remote) - $200,000/year USD

VP of Marketing, gt.school (Remote)

You're not seeking to run campaigns. You want to own growth.

Most marketing leadership positions define success by impressions and activity volume. This role defines it by enrollments. At gt.school, demand is not the challenge. Families are searching for a credible, high-performance K--8 option designed for gifted learners. Our AI-powered approach accelerates mastery and enables students to explore advanced interests and real-world capabilities. The product is validated. The market is present.

What's required now is a marketing leader capable of converting demand into scale.

You will control the entire enrollment engine for GT Anywhere and direct brand strategy across virtual, campus, and summer offerings. Your goal is clear: turn high-intent demand into 1,000 enrolled families while positioning gt.school as the definitive choice in gifted K--8 education.

There is no established playbook. You will design the funnel, determine positioning, lead experimentation, and construct a dependable execution system using agencies, freelancers, and platforms. You will function with autonomy and carry direct accountability for outcomes.

If you want ownership of a concrete number and the authority to create the system that delivers it, let's connect.

What You Will Be Doing

• Controlling the complete enrollment funnel for GT Anywhere with direct responsibility for enrollments, conversion performance, and CAC
• Leading continuous experimentation efforts to uncover and resolve critical conversion bottlenecks
• Developing the annual marketing plan across virtual, campus, and summer offerings, including positioning strategy, audience segments, channel strategy, budget distribution, and quantifiable objectives
• Creating a high-velocity execution framework that delivers consistently through agencies, freelancers, and marketing platforms
• Collaborating directly with enrollment and school leadership to convert family insights into more precise messaging and higher-converting creative assets

What You Won't Be Doing

• Executing awareness-focused campaigns with no enrollment accountability attached
• Serving as an order-taker for ad hoc marketing requests lacking clear ROI
• Waiting for slow approval cycles or navigating large bureaucratic structures to execute
• Optimizing for vanity metrics that bear no relation to enrolled families

VP Of Marketing Key Responsibilities

Construct and operate a comprehensive, full-funnel growth system that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K--8 education.

Basic Requirements

• Bachelor's degree (BA or equivalent)
• 10+ years of experience leading full-funnel marketing strategy and delivering measurable results in startup, technology, or high-growth settings
• Direct accountability for hard conversion metrics including enrollments, revenue, CAC, and conversion rates
• Strong analytical command of funnel performance with a history of diagnosing problems and prioritizing high-leverage improvements
• Experience establishing brand strategy, positioning, and messaging at an organizational level
• Demonstrated ability to design and manage scalable execution systems leveraging agencies, freelancers, and marketing technology
• Ability to work full-time (40 hours/week) in a remote position based in the United States

About Gt.school

GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.

They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.

This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.

GT School students explore their passions, develop critical thinking skills, and learn to innovate.

Because that's where genius lies. GT School is where gifted minds turn potential into power. There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-5750-US-NewYork-VPofMarketing.001