About Us
Barrel partners with CPG brands to elevate their online presence and drive growth through e-commerce, website optimization, email, SEO, and content strategy. As a globally distributed team, we're united by a mission to help clients succeed through thoughtful, customer-centric solutions. Our goal is to create experiences that resonate, add value, and build lasting connections with their communities.
The Role
We're seeking a Freelance Digital Designer with strong expertise in Shopify and DTC e-commerce UX/UI design. This is a freelance, project-based role (not full-time). You'll collaborate closely with our team to design and strategize e-commerce experiences, expand digital style guides, and apply UX best practices across all deliverables.
The ideal candidate creates engaging, brand-forward, and high-converting e-commerce experiences grounded in DTC and UX best practices. At Barrel, design is both strategic and creative---our designers help shape intuitive user experiences through wireframes, user flows, and thoughtful design systems.
Key Responsibilities
- Concept and design engaging e-commerce experiences for Shopify DTC brands
- Create key UX deliverables including strategy decks, sitemaps, and wireframes
- Translate briefs into high-quality, functional designs aligned with client goals and audiences
- Lead or support client meetings and workshops when needed
- Advise clients on e-commerce and UX best practices
- Collaborate with creative, development, and project management teams throughout the process
- Create detailed annotations and responsive designs for handoff
- Build and maintain comprehensive Figma style guides and component libraries
Qualifications
- 4 years of agency or freelance experience in digital design
- Proven experience designing Shopify e-commerce experiences (product pages, checkouts, landing pages)
- Experience with CPG brands (food & beverage, skincare & beauty, supplements)
- Experience with Shopify Themes is a plus
- Proficient in Figma (including prototyping and component systems)
- Deep understanding of UX/UI best practices for e-commerce
- Strong communication skills and ability to clearly present design decisions
- Self-managed and proactive, with strong organization and attention to detail
- Comfortable working asynchronously in a remote-first environment