Business Development Representative - Healthcare IT
Healthcare & IT/MSP • Full-Cycle Sales
Hybrid -- New Jersey | Full-Time | $75--$90K Base • $150--$175K OTE
About Digacore
At Digacore, you're joining a fast-paced MSP where teams take ownership, make real decisions, and actually enjoy doing great work together. The pace is high, but you're never on your own --- people step up, share knowledge, and have each other's backs. Wins get celebrated, feedback is encouraged, and growth is part of the deal. It's challenging work, an awesome team, and every day is rewarding.
The Role
As a Business Development Representative at Digacore, you will own the full sales cycle --- generating qualified opportunities and contributing directly to closed revenue by targeting new accounts, with a primary focus on healthcare organizations across the Tri-State area and beyond. This role blends classic outbound pipeline generation with full-cycle or assist-to-close activities, depending on deal size and complexity.
This isn't a call-all-day role. You'll research accounts, spot the right triggers, and connect with decision-makers who want real solutions. You'll have mentorship, access to leadership, and the freedom to experiment, take ownership, and make your mark.
Core Responsibilities
Pipeline Creation & Outbound
- Execute daily outbound prospecting (phone, email, LinkedIn, events) into target healthcare and mid-market accounts to generate first-time appointments and new sales opportunities.
- Research accounts within EHR/EMR clinics, specialty practices, surgery centers, and other healthcare entities to personalize outreach and identify trigger events (growth, new locations, compliance gaps).
- Spot real business triggers --- the stuff that actually makes clients pick up the phone --- and book meetings with the people who matter: Owners, COOs, CFOs, and IT leaders.
- Own your pipeline like it's your personal scoreboard --- every opportunity counts.
Qualification & Opportunity Development
- Qualify prospects by identifying stakeholders, current IT/MSP stack, pain points (security, compliance, uptime, support), budget, authority, need, and timing.
- Own or support parts of the sales cycle: discovery, light solution positioning, coordinating with Account Executives/leadership, and progressing deals to close.
- Manage and nurture inbound leads from marketing, events, and referrals, quickly converting to qualified meetings and opportunities.
- Handle objections like a pro and keep opportunities moving forward.
Product & Market Knowledge
- Maintain a deep understanding of Digacore's managed services, cybersecurity offerings, cloud/modern workplace solutions, and support models to articulate value clearly to non-technical healthcare buyers.
- Position Digacore's strengths --- security, compliance, reliability, and service --- as real solutions.
- Collaborate with marketing on campaigns, sequences, events, and content tailored to healthcare and regulated industries.
- Participate in relevant industry events, webinars, and networking groups to build relationships and generate pipeline.
Operating Discipline
- Use CRM (HubSpot) to log activities, manage pipeline, maintain clean data, and produce accurate forecasts for leadership.
- Work hand-in-hand with sales leadership to move deals forward.
- Provide structured feedback from the field on messaging, objections, competitive intel, and product fit, especially in healthcare IT and MSP opportunities.
Qualifications
Must-Have
- Proven B2B closing/quota track record --- 2--5 years in a quota-carrying BDR/SDR, Inside Sales, or Account Executive role with consistent pipeline and revenue performance (not just appointment setting).
- Strong technical aptitude; can quickly learn and articulate MSP services (managed endpoint, network, security, cloud, backup/DR, help desk) and translate them into business outcomes for non-technical buyers.
- Excellent written and verbal communication, presentation skills, and executive-level presence.
- Comfortable with high-volume, high-quality outbound: cold calling, email, LinkedIn, and social selling.
- Organized, metrics-driven, and thrives in a fast-paced, high-activity environment.
Strongly Preferred
- Direct B2B sales experience into healthcare (providers, clinics, practices, health systems) and familiarity with compliance-driven selling (HIPAA, PHI).
- Healthcare domain credibility --- understands how healthcare organizations buy technology and what keeps clinical and administrative leaders up at night.
Nice-to-Have
- MSP or IT services selling experience, or experience selling into the MSP channel.
- Experience selling cybersecurity, cloud, or managed infrastructure into healthcare or other regulated industries.
- Familiarity with structured sales frameworks (MEDDIC, SPIN, Challenger, etc.).
What Success Looks Like
- 30 Days: Get up to speed on Digacore's products, processes, and target industries. Start learning accounts and laying the foundation for your pipeline.
- 90 Days: Hit the ground running in outreach. Confidently connect with prospects and actively grow your pipeline with meaningful opportunities.
- 6 Months: Build momentum and have 2--3 contracts in progress with potential clients.
- 1 Year: Close 2--3 new client deals and show a repeatable process for finding, engaging, and converting opportunities.
Benefits
- Nationwide medical, dental, and life insurance
- Long-term disability insurance (company-gifted)
- 401(k) with company matching
- Generous PTO policy
- HSA and FSA options
- Paid training and certification assistance
- Flexible working schedule
- $500 sign-on bonus
- Team building events
Digacore is an equal opportunity employer.