Content Strategist (Remote US) - Future Opening

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue.

We move fast. We think boldly. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in.

About The Role

The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

Please note: internally, this role is titled Account Strategist, Content & SEO.

What You'll Do

• Strategic Excellence and Best Practices: Create custom strategies and implement best practices that result in achieving our NSMs. Use project phases, marketing goals, and historical performance to optimize strategies.
• Collaboration: Work closely with your Associate Director (AsD) to navigate roadblocks and ensure goal attainment.
• Creative Execution: Craft creative briefs and compelling content campaigns based on competitor and audience insights.
• Goal Setting: Use data from Google Analytics, CRM, SEMRush, and Ahrefs to set client goals, subject to AsD approval.
• Project Management: Ensure strategy execution using Asana. Delegate tasks to specialists and collaborate with content writers and designers to meet quality standards and deadlines.
• Communication: Serve as the main interface between clients and the team. Build strong relationships, communicate proactively regarding timelines and progress, and keep internal leadership informed of account growth opportunities or changes.
• Reporting: Deliver bi-weekly, monthly, quarterly, and bi-annual business reviews to clients.

What You'll Bring

• Proven track record in SEO principles and content strategy (keyword research, on-page optimization, link building).
• Analytical insight using tools like Google Analytics.
• Strong communication skills with experience in client-facing roles.
• Familiarity with industry tools: Google Search Console, SEMRush, Ahrefs, Screaming Frog.
• Strong organizational and time management skills.
• Genuine enthusiasm for digital marketing, SEO, and Content.
• Must have agency experience.
• Must have B2B tech and/or SaaS experience.
• Driven to stay ahead of industry trends, including AI and automation.

Goals

• NSM Attainment: 100%
• MRR Retainment: 96%
• CSAT > 4.2
• Proactive focus on upsells, cross-sells, and referrals.

What We Offer

• Compensation: Competitive base salary in the $75,000-95,000 USD range, commensurate with experience and geography.
• Insurance: Medical, dental, vision, disability, and life insurance (100% employer-paid plan for you; 50% for dependents).
• Mental Health: Access to certified therapists through Spring Health and Headspace membership.
• Physical Health: Gympass.
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Birthday Off, End of Year Recharge, Paid Parental Leave.
• Financial: Traditional and Roth 401(k) with a 3% company match.
• Bonus: Annual bonus based on tenure.
• Fun: Annual Anniversary Trip with peers and executive leadership.

Work Environment Requirements

As a remote-first company, you'll have the ability to work from your home office. This role operates 100% virtually. You must have reliable internet access, a professional background, and the ability to operate standard office productivity tools.

Additional Information

At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.