Paid Media Strategist (Remote US)

Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue.

Roles & Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
• Drive referrals via client relationships and professional network.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Understand the value of Programmatic campaigns.
• Responsible for personal productivity and utilization.
• Work directly with the Associate Director to ensure internal and client goals are being achieved.
• Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI.

What You Offer

• 3+ years experience working at a performance/digital marketing agency.
• Experience working specifically with B2B SaaS/tech clients in an agency setting.
• Deep expertise across paid search and paid social advertising campaigns.
• Proficiency in using advertising platforms such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, or Excel to make data-driven decisions.
• Proven and measurable success with mid-market or enterprise accounts.
• Ability to translate and articulate strategy and tell stories with data.
• Ability to organize, prioritize and manage multiple projects simultaneously.
• Driven to stay ahead of industry trends, including AI and automation.

What Success Looks Like

• You encompass our core values through every interaction.
• Effectively manage approximately five mid-tier and enterprise accounts.
• Meet and exceed department level OKRs, such as client growth and goal attainment.
• Build client trust and relationships that create consistent renewals.
• Cross-sell services that align with client goals and objectives.
• Clearly communicate results with client point of contact and executives.

What We Offer

• Salary: $70,000 - $95,000 USD (based on experience) with bonus eligibility.
• Comprehensive medical, dental, vision, disability, and life insurance.
• Mental health support (Spring Health, Headspace).
• Physical wellness (Gympass).
• Unlimited PTO (2-week minimum), paid holidays, and parental leave.
• 401(k) with 3% company match.
• Annual anniversary trip to Newport Beach, CA.

Work Environment

This is a remote-first position based in the US. You must have reliable internet access and a professional background. We primarily collaborate via Zoom and Slack.

Equal Opportunity

At Directive, one of our core values is People First. We are committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.