Lead Product Marketing Manager

Role Overview

DIRECTV is seeking a Lead Product Marketing Manager responsible for defining project/program scope and objectives, guiding activities of a project/program team, identifying resources, and establishing a master timeline for deliverables. As a seasoned marketing professional, you will understand the dynamics of the entertainment industry, possess a passion for content, and have a proven track record of successful partner management. The ideal candidate has experience working cross-functionally with internal/external teams to flawlessly deliver programs that achieve results against established organizational objectives, timelines, and financial goals.

Key Responsibilities

• Projects and programs are typically consumer and agent targeted marketing campaigns that involve working with technical and non-technical partners to bring the strategy to life.
• The projects/programs you'll be supporting are often complex in nature, may not follow a repeatable framework, and typically span multiple business units.
• This role will also manage certain areas of responsibility in enterprise-wide IT enhancement projects to support the above-mentioned marketing campaigns leading cross functional teams, spanning technical development, go-to-market, and call centers, and responsible for the short term and long-term marketing plan development, strategic planning, and project delivery.

Qualifications

• Bachelor's Degree in marketing or related field preferred.
• 3 -- 5 years of marketing experience in the entertainment industry.
• Self-directed, organized, and detail oriented, as well as ability to multitask and work effectively in a fast-paced environment.
• Champion and lead multiple functional projects and campaign strategies simultaneously for base management retention program in an expedited timeframe.
• Strong problem-solving skills and demonstrate good judgement to risk mitigate any complex issues overcoming roadblocks.
• Proficient in learning new systems and applications (customer care, ordering, billing, etc.).
• Demonstrated ability to analyze complex issues and to articulate technical requirements through clear documentation.
• Ability to communicate and work effectively with technical managers and application developers, balanced with ability to concisely articulate through verbal communication and presentation to non-technical stakeholders and senior level executives.
• Ability to accommodate change and adapt accordingly.
• Leadership qualities, including ability to motivate others, inspire teams to a common goal, and overcome group roadblocks.
• Advanced leadership such as conflict resolution, senior leader relationship management, and risk mitigation are required.
• Outstanding written and verbal communication skills.
• Able to manage multiple projects and work under tight deadlines.
• Proficient using Microsoft Office products including Word, PowerPoint, Excel, and Outlook.
• Ability to analyze market data and reporting.
• Confidence and experience presenting and interacting across all levels of management.

Additional Information

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer's proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

Location and Compensation

This is a remote position that can be located anywhere in the contiguous United States.

DIRECTV WAGE ZONES: $111,122 - $201,653

• Low (N1): $111,122 - $166,583
• Mid (N2): $116,970 - $175,350
• High (N3): $128,667 - $192,885
• Top (N4): $134,516 - $201,653

Please note that the salary ranges reflect base salary only and do not include bonus or benefits. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.