Senior Digital Inventory & Yield Analyst, Ad Sales

Location: New York City, NY (Hybrid: 2 days/week in-office)

As a Senior Digital Inventory & Yield Analyst, you will sit at the center of DIRECTV's digital revenue engine. This is a high‑visibility, highly cross‑functional role responsible for inventory planning, yield execution, forecasting accuracy, pricing discipline, and executive‑ready reporting across DIRECTV's digital ad products.

This role partners closely with Sales, Planning, Programmatic, Product, and Rev Ops to ensure inventory is priced, packaged, forecasted, and optimized in a way that protects yield while supporting revenue growth—particularly across streaming video, programmatic, pause ads, and live sports.

Here's what you'll do:

• Support day‑to‑day yield management and inventory execution across DIRECTV's digital ad portfolio to maximize revenue performance.
• Analyze revenue, supply, demand, and pacing trends to identify yield risks, inventory constraints, and optimization opportunities.
• Assist in developing and maintaining pricing standards, yield benchmarks, and inventory guardrails across digital products.
• Partner with Programmatic and Yield teams to support pricing optimization, floor strategy, and overall marketplace health.
• Produce recurring and ad‑hoc reporting on yield performance, sell‑through, capacity, and pacing for sales and leadership audiences.
• Support inventory planning and forecasting tied to upfronts, tentpole events, and in‑year demand shifts.
• Partner with Sales and Planning teams to evaluate inventory availability, yield impact, and pricing for new opportunities.
• Investigate delivery issues, revenue fluctuations, and data anomalies; recommend corrective actions to protect yield.
• Support evaluation of new platforms, capabilities, and monetization initiatives by assessing potential yield impact, revenue upside, and operational risk.
• Contribute to improvements in reporting tools, processes, and data workflows to increase efficiency and forecast accuracy.

What you'll need to be successful:

• 3–5 years of experience in digital media, advertising analytics, inventory management, yield, pricing, or a related field.
• Strong analytical skills with the ability to work confidently with large datasets.
• Advanced Microsoft Excel skills, including formulas and pivot tables.
• Experience with digital ad platforms, reporting tools, or ad‑tech systems (e.g., FreeWheel, Looker, MPP, or similar).
• Knowledge of digital advertising fundamentals, including CPMs, pacing, supply/demand dynamics, and yield optimization.

Preferred Qualifications

• Experience supporting digital advertising or digital media businesses (e.g., digital video, streaming, programmatic, addressable).
• Working knowledge of digital inventory and yield concepts, including CPMs, pricing floors, pacing, sell‑through, and supply/demand dynamics.
• Experience partnering cross‑functionally with Sales, Planning, Product, Yield, or Programmatic teams.
• Strong ability to analyze and interpret digital performance data and communicate insights clearly.
• Highly organized, detail‑oriented, and able to manage multiple priorities in a fast‑paced environment.
• Self‑starter with strong problem‑solving and execution skills.

Compensation

DIRECTV's compensation structure is designed to be market-competitive.

DIRECTV WAGE ZONE N4: $100,947 - $151,421

Please note that the salary ranges reflect base salary only and do not include bonus or benefits.

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer's proprietary data.