Location: Remote. Candidates must be available during U.S. Pacific business hours and possess excellent spoken and written English.
Employment Type: Initial 90-Day Performance Engagement (Contract), with the opportunity to transition into a long-term role based on results.
Help Great Salespeople Become Elite
About TurFresh: TurFresh is the original and most established artificial turf cleaning and maintenance company, serving homeowners and businesses across multiple states. For over 26 years, we've focused on creating cleaner, safer, more enjoyable outdoor spaces while building lasting customer relationships.
We continuously improve how we sell, coach, operate, and serve by embracing AI, testing new ideas, and holding ourselves accountable. We value curiosity and a commitment to getting better every week.
Your Mission
Improve our inbound sales team's conversion rate. Everything else, including coaching, accountability, role-playing, call reviews, AI insights, training reinforcement, and performance management, exists to accomplish that goal.
About The Opportunity
This role begins as an Initial 90-Day Performance Engagement because we believe leadership should be demonstrated through results, not resumes or titles. At the end of the engagement, the question should be simple: Did our sales team improve because you were here?
Our Sales Model
- Every customer begins as an inbound inquiry.
- Customers have already expressed interest before speaking with our team.
- Sales consultants educate, qualify, quote, and close customers entirely over the phone.
- Field technicians verify measurements and perform the work. They do not sell.
- Marketing generates demand. Sales converts demand.
What You'll Do
- Own the daily performance of our inbound sales team.
- Coach sales consultants through structured one-on-one coaching.
- Reinforce and expand on concepts taught during weekly sales workshops.
- Review recorded sales conversations and AI-generated coaching insights.
- Conduct role-play sessions using real customer scenarios.
- Inspect execution to ensure coaching becomes a daily habit.
- Hold salespeople accountable for consistently executing our sales methodology.
- Improve discovery, qualification, objection handling, follow-up, and closing.
- Accelerate new hire development.
How You'll Be Measured
Success is measured by results, not activity.
Primary KPI
- Team Conversion Rate
Supporting KPIs
- Revenue per Quote
- Maintenance Plan Attachment Rate
- Sales-Created Operational Errors
- New Hire Ramp Time
- CRM Hygiene
- Sales Quality and Consistency
Experience We're Looking For
- Improving conversion rates through coaching and accountability.
- Reviewing recorded sales calls and identifying coaching opportunities.
- Conducting one-on-one coaching and structured role-playing.
- Reinforcing training through consistent follow-up.
- Using CRM data, call recordings, and performance metrics to prioritize coaching.
- Helping salespeople consistently execute a defined sales process.
- Working in an environment where inbound customer conversations drive revenue.
Our Hiring Process
- Recruiter interview
- Practical coaching exercise using real sales conversations
- Live coaching simulation
- Leadership interview
- Possible paid working session with our sales team