Company Description
Fable Beard Co. is a premium men's grooming brand built around the belief that Every Beard Has a Story. Through immersive storytelling, unforgettable characters, and exceptional grooming products, we've created one of the most unique brands in e-commerce.
Over the past eight years, we've built an extensive library of creative assets---including product shoots, UGC, customer testimonials, lifestyle content, behind-the-scenes footage, launches, and evergreen marketing campaigns. We're now expanding our creative team to unlock the full potential of that content library through AI-powered editing and high-volume creative production.
If you're passionate about performance marketing, AI, and creating advertising that drives results, you'll thrive at Fable Beard Co.
Role Description
Performance Creative Editor (AI-Native)
This is a full-time remote position for an AI-native Performance Creative Editor responsible for producing high volumes of direct-response advertising and social media creative.
This is not a traditional video editing role. We are looking for someone who understands performance marketing and knows how to transform existing content into a continuous pipeline of fresh, high-converting creative.
Rather than constantly filming new content, you'll identify opportunities within our existing asset library and repurpose footage into dozens of unique ad variations optimized for Meta, TikTok, YouTube, email, landing pages, and other digital channels.
You'll work closely with our marketing team to study our top-performing advertisements and replicate the creative frameworks, pacing, messaging, hooks, and editing styles that consistently drive results.
Success in this role is measured by your ability to efficiently produce high-quality performance creative at scale while maintaining exceptional brand standards.
Responsibilities
- Transform existing footage into a high volume of fresh advertising creative.
- Repurpose UGC, product videos, testimonials, lifestyle footage, and existing campaigns into new ad variations.
- Create compelling hooks, pacing, captions, and storytelling designed to maximize viewer retention.
- Analyze our highest-performing ads and recreate their structure, editing style, messaging, and flow across new creative.
- Leverage AI tools to dramatically increase editing speed and creative output.
- Produce assets for Meta, Instagram, TikTok, YouTube, email marketing, landing pages, and website content.
- Maintain organized project files, templates, and creative libraries.
- Collaborate closely with marketing and creative teams to support product launches, promotions, evergreen campaigns, and customer acquisition initiatives.
- Deliver polished creative quickly while maintaining exceptional quality and consistency.
Qualifications
- 3+ years of professional video editing experience with a portfolio demonstrating performance-focused advertising.
- Advanced proficiency in Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, CapCut, or similar editing software.
- Experience using AI-powered creative tools to accelerate production workflows.
- Strong understanding of direct-response marketing, paid social advertising, hooks, retention, pacing, and conversion-focused creative.
- Demonstrated ability to repurpose existing content into multiple unique creative variations.
- Exceptional storytelling instincts with an eye for pacing, emotion, and audience engagement.
- Highly organized with excellent project management skills and the ability to manage multiple deadlines.
- Comfortable working remotely while collaborating closely with marketing and creative teams.
- Experience working with e-commerce or consumer brands is strongly preferred.
- A portfolio showcasing paid social ads, UGC edits, or direct-response creative is required.
Bonus Qualifications
- Experience editing for Meta, TikTok, YouTube Shorts, and other performance marketing platforms.
- Experience with motion graphics and light animation.
- Familiarity with AI creative tools such as ChatGPT, Runway, OpusClip, Descript, Midjourney, Higgsfield, or similar platforms.
- Experience working within Shopify or DTC e-commerce brands.
We're looking for someone who sees one piece of content and immediately thinks, "I can turn this into 20 ads."