Customer Marketing Manager

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma's platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

Story Studio is a horizontal team within Figma's marketing organization that functions as a storytelling platform — aligning product narratives, customer stories, and brand campaigns.

We're looking for a Customer Marketing Manager to lead how Figma tells its story through the people who use and build with our products. This role sits at the intersection of content strategy and program operations, scaling customer and partner voices across Product, Editorial, Growth, and Sales—and into Figma's biggest launches and business moments.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

• Own the content strategy for customer and partner stories — developing briefs, shaping drafts, and ensuring every piece meets a high bar for quality, clarity, and brand voice.
• Source and shape stories that advance Figma's strategic priorities — AI, enterprise, platform, and public-company narratives — with sound judgment about what moves the needle.
• Design and direct AI-assisted workflows for sourcing, drafting, and distribution — scaling output while maintaining quality.
• Serve as an internal platform for customer storytelling, proactively supporting Product, Editorial, Growth, and Sales with the narratives they need.
• Develop repeatable intake, prioritization, and production systems; manage vendor relationships and associated budgets.

We'd love to hear from you if you have:

• 8+ years in content marketing, storytelling, or content program management in SaaS or tech, with a track record of elevating content quality across a team or program.
• Sharp editorial sensibility: the ability to recognize a strong story, brief it clearly, and shape others' work with precision and care.
• Hands-on experience with Figma and familiarity with design and development workflows, including AI.
• Experience running content programs end-to-end: intake, prioritization, production, and distribution at scale.
• A bias for action and ownership — you spot what needs to happen, move without being asked, and raise the bar for the work around you.

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyways.

Pay Transparency Disclosure

If based in Figma's San Francisco or New York hub offices, this role has the annual base salary range of $153,000—$269,000 USD.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications, market demands, and specific work location. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range.

Figma offers equity, competitive benefits, health, dental & vision, retirement, parental leave, mental health support, PTO, and more.

Equal Opportunity

Figma is an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law.