Head of Brand

Head of Brand

You'll own how Firecrawl shows up in the world --- the positioning, the voice, the social presence, the launch copy, and everything in between. Right now, we're one of the fastest-growing developer tools on the internet. This role is about making sure the world knows it, understands it, and chooses us over everything else.

Salary Range: $160,000--$210,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living. You can explore how we calculate this here: https://www.firecrawl.dev/careers/compensation.)

Equity Range: Up to 0.1%

Location: San Francisco, CA or Remote (Americas, UTC-3 to UTC-10)

Job Type: Full-Time

Experience: 4+ years owning brand at a developer-facing or technical product company

Visa: US Citizenship/Visa required

About Firecrawl

Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just over a year, we've hit 8 figures in ARR and 100k+ GitHub stars by building the fastest way for developers to get clean, structured web data.

We're a small, fast-moving, technical team building essential infrastructure for the AI era. We ship fast and deep.

What You'll Do

• Own Firecrawl's brand positioning end-to-end --- from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations
• Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience
• Grow and manage our presence on Twitter/X and LinkedIn --- not just posting, but building a community and a point of view
• Run competitive analysis and translate it into messaging that differentiates us clearly --- without marketing-speak
• Partner directly with founders and product to align brand with roadmap and GTM priorities
• Shape the content calendar and own the cadence of what goes out across every channel
• Think about discoverability beyond SEO --- including how LLMs surface and recommend tools like ours

What We're Looking For

Someone who understands how developers think.

Not just what they do --- but how they evaluate tools, what they distrust, and what makes them share something with their team. You've built brand for a developer-facing product before and you have receipts.

A writer first.

The best brand work here will be in words --- short-form, sharp, opinionated. You write copy that sounds like a smart person talking, not a marketing team hedging.

Proven organic growth.

You've moved the needle on search visibility and social reach for a technical product. You know what Eric Ahrefs-checks when he looks at your past companies --- and yours holds up.

Comfortable working directly with founders.

No brand committee. No approval chain. You'll sit close to the people making product decisions and be expected to have a strong point of view on how we talk about what we're building.

Thinks about LLMs as a distribution channel.

You understand that discoverability now includes AI tools recommending products --- and you know how to write for that world.

Backgrounds that often do well: in-house brand at a developer tools or infra company, head of marketing at an early-stage API startup, founding marketer who owned everything from positioning to social.

What We're NOT Looking For

• Brand strategists who hand off execution to someone else
• People who measure success in impressions and engagement rate over organic growth and real developer mindshare
• Anyone who needs a brand playbook handed to them before they can start

A Note On Pace

We're a small team doing a lot. Roles here are loosely defined on purpose --- you'll own things that don't have a clear owner yet, and that's a feature, not a bug. If you need your scope fully defined before you can move, this probably isn't the right fit. If you want to build something that matters inside one of the fastest-growing AI infrastructure companies in the world, let's talk.

Benefits & Perks

Available to all employees

• Salary that makes sense --- $160,000--$210,000/year (SF, U.S.-based), based on impact, not tenure
• Own a piece --- Up to 0.1% equity in what you're helping build
• Generous PTO --- 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge
• Parental leave --- 12 weeks fully paid, for moms and dads
• Wellness stipend --- $100/month for the gym, therapy, massages, or whatever keeps you human
• Learning & Development --- Expense up to $1,000/year toward anything that helps you grow professionally
• Team offsites --- A change of scenery, minus the trust falls
• Sabbatical --- 3 paid months off after 4 years, do something fun and new

Available to US-based full-time employees

• Full coverage, no red tape --- Medical, dental, and vision (100% for employees, 50% for spouse/kids) --- no weird loopholes, just care that works
• Life & Disability insurance --- Employer-paid short-term disability, long-term disability, and life insurance --- coverage for life's curveballs
• Supplemental options --- Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind
• Doctegrity telehealth --- Talk to a doctor from your couch
• 401(k) plan --- Retirement might be a ways off, but future-you will thank you
• Pre-tax benefits --- Access to FSAs and commuter benefits (US-only) to help your wallet out a bit
• Pet insurance --- Because fur babies are family too

Available to SF-based employees

• SF HQ perks --- Snacks, drinks, team lunches, intense ping pong, and peak startup energy
• E-Bike transportation --- A loaner electric bike to get you around the city, on us

Interview Process

Application Review Send us your work: examples of brand or copy you've owned, social presence you've grown, or positioning you've built. A quick note on why Firecrawl, and what you'd want to change about how we show up today.

Intro Chat (~20 min) Quick alignment call. We'll talk about what you've built, your instincts on developer brand, and what you'd prioritize first.

Deep Dive Chat (~45 min) Walk us through a real example: a time you owned positioning for a technical product and it worked. Then we'll dig into a live scenario --- how would you approach differentiating Firecrawl against our closest competitors?

Founder Chat (~30 min) Culture, pace, ownership, and how you like to work. Time for your questions too.

Paid Work Trial (1--2 weeks) Work on a real brand problem: a positioning rewrite, a launch brief, or a social content sprint. We evaluate on taste, sharpness, and speed.

Decision We move fast after the trial.

If you want to own the brand of one of the fastest-growing developer tools on the internet --- and you have the writing and instincts to back it up --- this is your shot.

👉 Apply now.