Role Overview

A high-growth consumer brand in the beauty/wellness space is seeking a highly hands-on Brand & Growth Marketing Manager to help execute and scale marketing initiatives across influencer, CRM, digital, partnerships, launches, and retail marketing.

This role is ideal for someone who thrives in fast-paced startup environments and enjoys rolling up their sleeves to drive execution across multiple marketing channels. The right candidate is equal parts creative thinker, organized operator, and growth-minded marketer who can take ideas and turn them into action quickly. This person will work closely with founders and senior marketing leadership to bring campaigns, launches, and growth initiatives to life.

Key Responsibilities

Brand & Campaign Execution

Execute integrated marketing campaigns tied to product launches, retail moments, partnerships, and seasonal activations
Turn high-level strategy into actionable timelines, deliverables, and execution plans
Coordinate deliverables across creative, influencer, email, paid, social, and retail channels
Own day-to-day project execution to ensure initiatives move quickly and efficiently

Influencer & Affiliate Marketing

Build and manage creator, ambassador, and affiliate programs
Identify and activate creators aligned with the brand's target customer
Coordinate gifting, creator outreach, affiliate onboarding, and campaign tracking
Support scalable influencer and community-driven growth initiatives

CRM & Lifecycle Marketing

Execute and optimize email and SMS marketing initiatives through Klaviyo
Improve customer flows, segmentation, retention, and engagement programs
Support campaigns designed to increase repeat purchase and customer lifetime value

Growth & Digital Marketing

Support execution across Shopify, paid media, affiliate, and retail channels
Coordinate with agencies, freelancers, and external partners to keep projects on track
Assist with website updates, landing pages, promotional assets, and conversion-focused initiatives
Monitor campaign performance and identify optimization opportunities

Retail Launch Support

Support execution tied to major retail launches and key growth moments
Coordinate sampling, creator campaigns, launch initiatives, and marketing assets
Help ensure launches remain organized, on-brand, and on schedule

Project Management & Cross-Functional Coordination

Build timelines and manage marketing deliverables across multiple initiatives
Partner closely with founders, agencies, freelancers, and external partners
Help create structure and organization within a fast-moving startup environment

Ideal Background

3 years of experience in brand, growth, influencer, or integrated marketing within consumer brands
Experience within startup or high-growth beauty, wellness, lifestyle, or consumer brands
Strong project management and execution skills
Experience with influencer marketing, CRM/lifecycle marketing, and digital marketing
Familiarity with Shopify, Klaviyo, affiliate platforms, and modern marketing tools
Comfortable wearing multiple hats and operating independently
Beauty, skincare, wellness, fashion, or lifestyle brand experience preferred

Brand & Growth Marketing Manager

Job summary

Work model