Director of Growth

THIS IS NOT A POSITION WITH FORCEBRANDS!

A rapidly scaling direct-to-consumer brand is seeking a performance-driven leader to drive new customer growth and revenue through paid marketing channels. This role will oversee end-to-end acquisition strategy, including channel planning, budget management, creative direction, and ongoing optimization. This is a hybrid working model in the South Bay of Los Angeles.

The ideal candidate blends strong analytical thinking with creative instincts, and has a track record of scaling acquisition programs in a measurable, efficient way. This person should be comfortable working in a dynamic environment with a strong emphasis on testing and iteration.

Key Responsibilities

Growth Strategy & Channel Ownership

• Lead customer acquisition efforts across a range of paid digital channels (e.g., social, search, partnerships, and emerging platforms)
• Develop and execute a comprehensive growth plan focused on acquiring new customers and increasing revenue
• Allocate and manage marketing spend with a focus on efficiency and return metrics
• Regularly assess channel performance and optimize the mix to improve results

Performance Management & Insights

• Define and monitor key performance indicators across the funnel (e.g., acquisition cost, return metrics, conversion rates, customer value)
• Build forecasts and models to guide investment decisions and growth expectations
• Translate campaign data into actionable insights to inform strategy
• Partner with internal teams to enhance reporting accuracy and measurement approaches

Creative Strategy & Experimentation

• Collaborate with creative partners to develop performance-driven marketing assets
• Guide the testing roadmap across ads, landing pages, and user journeys
• Use data to iterate on messaging, formats, and creative direction
• Encourage a culture of continuous experimentation and learning

Cross-Functional Collaboration

• Work closely with digital product and site teams to improve conversion and user experience
• Align with lifecycle marketing partners to ensure a cohesive customer journey
• Identify new opportunities for growth across channels and customer touchpoints

External Partner & Team Management

• Oversee relationships with external vendors and agency partners across media, creative, and analytics

Candidate Background

• 7 years of experience in performance marketing, growth, or customer acquisition within a consumer-facing business
• Demonstrated success scaling paid media programs while maintaining efficiency
• Strong foundation in direct response marketing and performance-oriented creative
• Solid understanding of business economics related to customer acquisition and lifetime value
• Experience managing significant media budgets across major digital platforms
• Comfortable working with external partners and agencies
• Strong analytical skills and experience with common analytics and ecommerce tools
• Experience leading teams and collaborating across functions
• Self-starter mindset with a focus on problem-solving and execution