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Remote Demand Generation Manager (100% Work From Home)
Location: Remote from Latin America Position Type: Full-time Salary: $3,000 - 4,000 USD/month depending on experience Schedule: Monday to Friday, 8:00am to 5:00pm local time
Our Client
Our client partners with fast-growing U.S.-based technology companies, helping them scale efficiently by connecting them with top-tier talent from Latin America. They are a mission-driven, fully remote organization focused on creating global career opportunities while building high-performing teams for their clients.
They are currently seeking a Demand Generation Manager to join their internal GTM team and help drive pipeline growth through hands-on, performance-focused marketing initiatives.
Job Overview
The Demand Generation Manager will own marketing-generated pipeline and play a key role in driving revenue growth through multi-channel demand generation strategies. This is a highly hands-on role focused on pipeline creation, paid media, conversion optimization, and marketing systems management.
The ideal candidate has strong experience generating pipeline for U.S.-based B2B buyers, thrives in fast-paced environments, and is comfortable owning the demand engine end-to-end. This is not a people management position — it is an execution-focused role for someone who enjoys testing, optimizing, and driving measurable business outcomes.
Key Responsibilities
Pipeline Generation
- Own marketing-generated pipeline with a focus on qualified opportunities and revenue impact.
- Build and execute multi-channel campaigns across paid media, LinkedIn, email marketing, and content initiatives targeting U.S. mid-market buyers.
- Collaborate closely with Sales teams to refine ICPs, improve lead quality, and optimize conversion rates throughout the funnel.
Paid Media & Conversion Optimization
- Plan, launch, and optimize paid campaigns across LinkedIn and Google Ads.
- Manage budgets, bidding strategies, and campaign performance with a strong focus on ROI and revenue generation.
- Own conversion rate optimization across landing pages, demo flows, and high-intent website pages.
- Analyze funnel performance to identify drop-off points and continuously improve conversion rates.
Systems & Analytics
- Track funnel metrics and analyze pipeline performance from lead generation through revenue outcomes.
- Manage HubSpot processes including lead capture, routing, attribution, automation, and reporting.
- Build and optimize automation workflows to improve efficiency and scalability within the demand generation engine.
Qualifications, Requirements, and Key Competencies
Required Qualifications
- 6+ years of experience in B2B demand generation or growth marketing.
- Proven experience generating pipeline for U.S.-based B2B buyers.
- Strong hands-on experience managing and optimizing paid media campaigns.
- Demonstrated success improving conversion rates through data-driven optimization.
- Experience working in mid-market environments.
- Proficiency with HubSpot or similar CRM/marketing automation platforms.
- Must be based in Latin America.
Preferred Traits & Experience
- Strong focus on pipeline and revenue generation over vanity metrics.
- Experience operating independently or within lean marketing teams.
- Ability to move quickly, test frequently, and adapt based on performance data.
- Comfortable writing conversion-focused copy and building landing pages.
- Strong analytical mindset with confidence using data to influence decisions and challenge assumptions when needed.
Benefits & Perks
- Fully remote work environment.
- Competitive compensation with performance-based bonuses.
- Compensation reviews and growth opportunities every 6 months.
- Global health insurance including medical, dental, vision, and mental health coverage.
- Paid holidays, vacation, sick days, and family care days.
- Family-friendly policies including parental leave and flexible support for parents.
- Collaborative culture focused on growth, empowerment, and work-life balance.
Application Disclaimer: Please Read Before Proceeding
To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description.
- Voice/Video Recording is REQUIRED: Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.
- Mandatory Knockout Questions: Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified. Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America.
- Apply Wisely: To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don't qualify for will not improve your chances and may affect future applications.
- Check Your SPAM Folder: All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.
We appreciate your interest and look forward to reviewing your application!