Job Overview
Our Client owns and operates a growing portfolio of self-storage facilities across the southeastern United States. They are dedicated to improving and scaling their assets through aggressive digital marketing, superior customer service, and strategic local partnerships. By building highly efficient leasing systems, Our Client consistently increases occupancy and revenue, setting a high standard for property management in the self-storage industry.
The Role
Our Client is seeking a highly motivated and proactive Marketing & Leasing Virtual Assistant to drive customer acquisition and occupancy growth. This is a results-oriented role that blends digital marketing, lead management, and local outreach. The successful candidate will be responsible for dominating online visibility across platforms like Facebook and Google, while building a robust referral engine with local businesses. This position requires a self-starter who can manage a structured weekly workflow independently to ensure no lead is left behind.
Key Responsibilities
Online Visibility & Listings Management
- Manages and refreshes Facebook Marketplace and Craigslist listings daily to capture local demand for various unit sizes.
- Drives engagement in local community and moving groups on Facebook and Nextdoor using a "soft-sell" marketing approach.
- Creates visually appealing advertisements using Canva or AI-driven tools to promote specialized storage solutions (Climate-controlled, Boat/RV, Business storage).
- Optimizes Google Business Profiles by uploading fresh content, responding to reviews, and managing Q&A sections.
Partnership & Referral Outreach
- Builds and maintains strategic relationships with apartment managers, realtors, local movers, and restoration contractors.
- Promotes and tracks referral programs to ensure a steady stream of high-quality leads from local industry partners.
- Maintains detailed referral spreadsheets to track ROI and payout schedules for partners.
Leasing & Lead Follow-Up
- Proactively follows up with old inquiries and Marketplace leads to convert them into active tenants.
- Communicates with existing tenants to drive referral program participation and contacts moved-out customers with re-entry promotions.
- Supports the call center operations during designated periods to assist with inbound inquiries and bookings.
Reporting & KPI Tracking
- Tracks critical performance metrics including leads generated, move-ins by source, occupancy growth, and review growth.
- Maintains organized reporting dashboards to help leadership identify which marketing channels are most effective.
- Organizes and edits facility photography for use in digital and print marketing materials.
Required Qualifications
- Experience: Proven experience in digital marketing, leasing, or a high-volume virtual assistant role. Background in real estate or property management is a significant plus.
- Language: Strong English communication skills (written and verbal); capable of professional outreach to US-based business partners.
- Technical Skills: Proficiency with Facebook Marketplace/Groups, Google Sheets, and basic website updates. Familiarity with Canva and ChatGPT for content creation is essential.
- Work Ethic: Highly organized and resourceful, with the ability to manage a repetitive daily marketing schedule without constant supervision.
- Setup: Reliable personal computer and a stable, high-speed internet connection.
Benefits
- Performance Incentives: Monthly bonuses based on measurable results (Move-ins, Occupancy growth, and Lead generation).
- Time Off: Paid holidays and PTO available after a successful probationary period.
- Growth Opportunity: Long-term potential to move into management or marketing leadership roles as the portfolio expands.
- Structured Schedule: Enjoy a 4-day work week (Monday--Thursday) while maintaining full-time impact.
Application Disclaimer: Please Read Before Proceeding
To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description.
Voice/Video Recording is REQUIRED
Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.
Mandatory Knockout Questions
Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America.
Apply Wisely
To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don't qualify for will not improve your chances and may affect future applications.
Check Your SPAM Folder
All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.
We appreciate your interest and look forward to reviewing your application!
Job Title: Remote Self Storage Marketing & Leasing Virtual Assistant Location: Remote from Latin America Position Type: Full-time Salary: $1,400 USD/month base salary + performance bonuses Schedule: Monday -- Thursday, 8:00 AM -- 5:00 PM Eastern Time (EST) (Includes 1-hour lunch break)
HireLatam Company Information
HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity.