Remote Senior Performance Media Buyer

Job Overview

HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity.

Position Type: Full-time Salary: $2,000 -- $2,800 USD/month (Depending on experience) Schedule: Monday - Friday, Compatible with Central European Time (CET)

Our Client specializes in industrializing B2C sales departments by combining specialized consultancy with proprietary technology. Founded by the creators of a high-growth tech startup that achieved a $30M exit, they transform traditional commercial teams into predictable, measurable, and scalable production lines. Their system is currently utilized by over 600 sales professionals across Spain, Mexico, Colombia, and Chile. They are a fast-growing organization with a proven product and a consistent month-over-month growth rate of over 15%.

The Role

Our Client is seeking a Senior Performance Media Buyer to operate and optimize their paid media systems with absolute rigor. This is not a role for distant campaign management; it is for a hands-on "builder" who can generate MQLs and commercial meetings predictably. The primary focus is not just on impressions or CTR, but on driving real commercial outcomes. The successful candidate will be expected to improve existing systems incrementally while maintaining a disciplined, data-driven approach to lead generation.

Key Responsibilities

Campaign Management & Optimization

• Directly manages and optimizes high-volume campaigns primarily on Meta Ads, with secondary management of Google Ads.
• Drives a high volume of creative testing, ensuring creative assets are refreshed every 3--4 days to maintain performance.
• Proposes and executes A/B tests based on business logic, ensuring all experiments are documented rather than driven by intuition.

Technical Integration & Tracking

• Integrates all campaign data with HubSpot, ensuring every lead is correctly tagged and every data point (UTMs, source, campaign, creative) is traceable.
• Monitors and reports on core business metrics, including CPL, Cost per MQL, CAC, and Payback periods.
• Maintains a clear scorecard to measure success and provides weekly reports to the CMO regarding performance, tested hypotheses, and upcoming actions.

Creative Strategy & Collaboration

• Collaborates with the creative team to co-create messaging angles and hooks that resonate with target audiences.
• Utilizes AI tools (such as Claude and specialized AI agents) as a core part of the daily workflow to improve efficiency and output.

Required Qualifications

• Experience: 4+ years of experience in Meta Ads and Google Ads, specifically focused on B2B lead generation or high-ticket consultative/telephonic sales.
• Budget Management: Proven track record of managing monthly budgets exceeding €30,000 (evidence will be requested during the interview).
• Technical Mastery: Expert proficiency in HubSpot, UTM parameters, and advanced tracking methodologies.
• Execution Style: A senior-level "executor" who is autonomous, disciplined, and understands how to optimize an existing system before attempting to reinvent it.
• Language: Professional proficiency in English and Spanish is required for regional market coordination.

Benefits

• Scale: Work with significant budgets across major markets including Spain, Mexico, Colombia, and Chile.
• Clarity: A clear scorecard from Day 1---you will know exactly how your success is measured.
• Innovation: An environment that integrates advanced AI tools (Manus AI, Claude) into the real daily workflow.
• Access: Direct integration with the leadership team and full access to real-time data in HubSpot.

Application Disclaimer: Please Read Before Proceeding

To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description.

Voice/Video Recording is REQUIRED Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.

Mandatory Knockout Questions Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America.

Apply Wisely To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don't qualify for will not improve your chances and may affect future applications.

Check Your SPAM Folder All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.

We appreciate your interest and look forward to reviewing your application!