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Community Manager
Job summary
Work model
Location
100% remote (must work EST hours)
Job Type
6-month contract position with possibility of extension
Job Description
As the Community Activation Coordinator within client's Brand Success Team, you will serve as a strategic liaison and operational engine for brand presence and activations within communities. You will pitch and support the execution of high-impact organic brand community campaigns, ensuring they are authentically integrated into the unique fabric.
This is a highly collaborative role requiring a mix of project coordination, partner communication, campaign execution, creative production, and strategic brand advisory.
Key Responsibilities
1. Outreach & Advising
- Strategic Pitching: Draft and send tailored pitches to talent agents, PR firms, and brand partners to secure interest in community activations, including "Ask Me Anything" (AMA) interviews.
- Brand Success: Act as a consultant for external partners, advising them on platform etiquette, community-specific norms, and how to tailor their presence for maximum authenticity and engagement.
- Relationship Management: Maintain outreach trackers and manage the pipeline of talent and partners, ensuring timely follow-ups and high-touch communication.
- Activation Research: Proactively identify high-potential guests for AMAs and opportunities for partners to authentically engage within target communities across diverse verticals.
2. Creative Production & Strategy
- Creative Adaptation: Use provided templates to build promotional graphics for AMAs and other activations, ensuring all creative assets align with brand guidelines.
- Copy & Content Development: Draft post copy, and provide guidance to partners on copy and content that resonates with the target audience.
- Community Proofing: Perform final quality checks on all drafts to ensure they meet the specific technical and cultural requirements of the host community.
3. Activation Support & Execution
- Activation Logistics: Support the end-to-step preparation and live execution of AMAs and organic brand activations with communities, providing real-time troubleshooting and guidance to partners.
- Risk & Sentiment Monitoring: Monitor external conversations, press coverage, and community sentiment to ensure a positive experience for both the community and the partner.
4. Analysis & Insights
- Performance Tracking: Pull comprehensive metrics (upvotes, comments, reach, and sentiment) across all activations.
- Impact Recaps: Build detailed performance recaps that translate data into actionable insights for internal stakeholders and external partners.
Qualifications & Skills
- 1--3 Years of Experience: Background in marketing operations, community management, communications, or talent relations.
- Expertise: A "power user" understanding of client's ecosystem, including specific cultures, moderation styles, and platform-wide trends.
- Advisory Mindset: Ability to provide confident, clear guidance to high-level partners on how to navigate community engagement.
- Operational Rigor: Exceptional organizational skills with the ability to manage multiple complex activations simultaneously under tight deadlines.
- Communication Skills: Strong copywriting ability with the "chameleon" skill of adapting tone to match different communities (from technical to playful).
- Basic Design Skills: Experience using tools like Figma or Canva to populate and customize templates.