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Marketing Analyst

Job summary

West Palm Beach
Marketing

Work model

Hybrid
2 weeks ago
Job description

About the Role

Join one of the leading and fastest-growing private interpreting companies in the United States! We are seeking a motivated, result-oriented, work-from-home Marketing Analyst for our team.

Essential Duties and Responsibilities

  • Brand awareness, positioning, style & mascot.
  • Competitor and market research and analysis, competitor profiles.
  • Advertising opportunities.
  • Creation of marketing campaigns, including business campaigns.
  • Develop Annual & Quarterly Marketing Plans.
  • Prepare monthly reports with MKT KPIs.
  • Manage all types of communication:
    • External: with current clients, promotional campaigns for potential customers, community relations, press releases.
    • Internal: with the team, freelancers, interpreters & translators.
  • Generate content ideas for posts on LinkedIn, Facebook, Instagram, Twitter, YouTube, and TikTok.
  • Create post copy, select relevant hashtags, supervise comments and messages, and control analytics.
  • Research new social media platforms (Gab, Rumble, Parler).
  • Create blog articles:
    • Identify topics and write articles adhering to SEO requirements.
    • Gather information online, conduct employee interviews, and collect diverse data from the team via questionnaires or personal communication.
    • Create accompanying images or infographics.
    • Publish articles on the website.
    • Share blog content on social media with exclusive text, links, and images.
  • Update website pages with new text, pictures, and infographics, ensuring SEO compliance.
  • Develop and implement SEO Strategies and an Ongoing Action Plan.
  • Create Landing Pages for Services Overview.

Professional Qualifications and Experience

  • Native or near-native proficiency in English.
  • Minimum of 2 years of experience.
  • Bachelor's or Associate's/comparable degree (preferred but not mandatory).
  • Experience in the interpretation and translation industry is a plus.

About the Position

  • Work-from-home position.
  • Category: Independent Contractor.
  • Contractor must be based in LATAM.

About Us

Established in 2016, Homeland Language Services has been successfully providing high-quality interpreting and translating services worldwide. We have a large team of 500 professional interpreters and translators with solid experience and professional skills to serve our clients with the best language services in today's fast-paced global business environment. We offer interpretation and translation services in 100 languages across various industries.

We invite you to follow the link to the Homeland Language Services website to discover more about our company.

We will be happy to welcome you to our team!