Paid Media Specialist (Remote)

Role Overview

Horizon Outdoor Hospitality is seeking a hands-on Paid Media Specialist for a 4-month engagement to support performance marketing across a portfolio of RV resorts, campgrounds, and outdoor hospitality properties.

This role is focused on driving bookings and improving return on ad spend through expert-level execution and optimization of Google Ads and supporting paid channels. The ideal candidate is highly analytical, detail-oriented, and comfortable working within existing campaign structures to identify and implement performance improvements quickly.

Core Responsibilities

Paid Media Strategy & Execution (60%)

• Manage and optimize Google Ads campaigns (search, display, remarketing, Performance Max) with a focus on driving bookings and improving performance
• Continuously refine campaigns, budgets, bidding strategies, and targeting based on performance data
• Identify opportunities to improve efficiency and support the growth of high-performing campaigns
• Support and optimize Meta (Facebook & Instagram) campaigns, including audience targeting, creative testing, and retargeting
• Align campaign execution with property-level demand, seasonality, and occupancy goals

Performance Analysis & Optimization (25%)

• Monitor and analyze campaign performance across Google Ads, Meta, and GA4
• Translate data into clear insights and actionable optimizations
• Track conversions and key performance metrics to improve campaign efficiency
• Support reporting and communicate performance updates to internal teams

Collaboration & Execution Support (15%)

• Partner with internal teams to align messaging, offers, and creative with campaign goals
• Assist in launching campaigns tied to promotions, events, and occupancy needs
• Help ensure landing pages and website experiences support conversion

Additional Digital Marketing Support (as needed)

• Assist with website updates to support campaigns, promotions, and conversion optimization
• Support content development such as blog posts or SEO-focused updates
• Contribute to broader marketing initiatives that improve traffic, engagement, and bookings

Requirements

• 2--4+ years of hands-on experience managing Google Ads, with a focus on search and conversion-driven campaigns
• Experience building and launching campaigns, including setup, structure, and ongoing optimization
• Strong experience with conversion tracking setup, validation, and troubleshooting across Google Ads, Google Tag Manager, and GA4
• Hands-on experience using Google Tag Manager to deploy and manage tags, events, pixels, and tracking updates
• Experience optimizing campaigns for performance metrics such as conversions, CPA, and ROAS
• Working knowledge of Meta (Facebook & Instagram) Ads, including audience targeting and campaign management
• Strong analytical skills with the ability to interpret data and implement optimizations
• High attention to detail and ability to manage multiple campaigns simultaneously

Preferred

• Experience in hospitality, travel, or booking-driven businesses
• Experience managing campaigns with seasonality or fluctuating demand
• Agency or multi-location brand experience

EXPECTATIONS

• Highly responsive and able to move quickly in a fast-paced environment
• Proactive in identifying opportunities and solving problems
• Clear, concise communicator of performance and next steps
• Comfortable working independently and owning outcomes
• Collaborate effectively while working independently
• Maintain a positive, solution-oriented mindset
• Balance high standards with a sustainable work pace

DETAILS

• Position Length: 4 months - $5,500 monthly
• Focus: Paid media execution and performance optimization
• Start: Immediately

LOCATION

This is a fully remote position. Reliable internet access and a dedicated work environment are required.