Become a part of our caring community
The CRM Marketing Lead plans, recommends, implements, and optimizes marketing communications to members based on detailed quantitative analyses of consumer databases and external data sources to develop data-driven insights into members, their behaviors, buying preferences, and patterns. The CRM Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial.
The CRM Marketing Lead identifies and communicates initiatives that enhance the positioning and offering of products and services to members. Performs multiple analytic functions, such as modeling data management or reporting solutions. Advises executives to develop functional strategies (often segment specific) on matters of significance. Exercises independent judgment and decision-making on complex issues regarding job duties and related tasks, and works under minimal supervision.
Responsibilities may vary by focus area, but typically include:
- Define pod-level strategy for engagement campaigns, aligned with enterprise goals and member needs.
- Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact.
- Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance.
- Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals.
- Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making.
- Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys.
- Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution.
Use your skills to make an impact
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent years of relevant experience.
- 5+ years of experience in lifecycle or customer engagement marketing.
- 2+ years of experience leading agile teams or cross-functional pods.
- Strong understanding of omni-channel marketing and journey orchestration.
- Experience with marketing automation platforms and CRM tools.
- Excellent facilitation, prioritization, and problem-solving skills.
Preferred Qualifications
- Experience in healthcare, insurance, or other regulated industries.
- Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega).
- Exposure to agile marketing operating models and performance optimization frameworks.
- Live within 50 miles of Louisville, KY or Nashville, TN.
Additional Information
- Must be willing to work EST hours typically 8am-5pm EST.
- Work at Home Requirements: To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
- Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
- Scheduled Weekly Hours: 40
- Pay Range: $126,300 - $173,700 per year. This job is eligible for a bonus incentive plan.
- Application Deadline: 07-05-2026
About us
Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status.