Become a part of our caring community
Become a part of our caring community and help us put health first.
CenterWell is committed to building lasting relationships with our members---and we're looking for a marketing professional to support retention strategies that keep seniors engaged and satisfied. As Senior Associate, Retention Marketing, you'll help develop and execute campaigns that reinforce value, build trust, and reduce churn.
This role is ideal for a marketer who understands the importance of personalized, timely communication in maintaining member loyalty.
Key Responsibilities
Across these openings, responsibilities may include:
- Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas.
- Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals.
- Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs.
- Analyze campaign performance using data-driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence.
- Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration.
- Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements.
- Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials.
- Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables.
- Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.
- Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing.
- Proven ability to manage multiple projects simultaneously with strong attention to detail.
- Hands-on experience with CRM platforms and marketing automation tools.
- Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance.
Preferred Qualifications
- Experience in healthcare, insurance, senior services, or other regulated industries.
- Familiarity with agile marketing methodologies and cross-functional team collaboration.
- Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega.
Additional Information
This position will require you to operate on Eastern Standard Time (EST) hours.
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service must meet the following criteria:
- At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested.
- Satellite, cellular and microwave connection can be used only if approved by leadership.
- Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
- Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
- Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Benefits
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families:
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$94,900 - $130,500 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Application Deadline
07-06-2026
About Us
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health -- delivering the care and service they need, when they need it.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status.