Senior Journey Builder - SFMC & AJO

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Humana's Marketing, Regulatory, and Operational Communications (MROC) organization is seeking a marketing technology professional with hands-on experience in either Salesforce Marketing Cloud and/or Adobe Journey Optimizer platform to join the Business-to-Business (B2B) Marketing Operations team as a Senior Product Owner. In this role, you will support the execution of the omnichannel customer engagement campaigns and automated journeys. You will play a hands-on role in translating strategy into real-time campaigns/journeys using Salesforce Marketing Cloud or Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). This role is responsible for building, testing, deploying, and optimizing personalized communications across email, SMS, push, and other digital channels.

Key Role Functions

• Salesforce Marketing Cloud - Build and optimize email and SMS campaigns using Journey Builder, Email Studio, Automation Studio, and Content Builder.
• Adobe Journey Optimizer - Design, build, and execute omnichannel journeys in Adobe Journey Optimizer using real-time audience segmentation and event-based triggers.
• Collaborate with data analytics teams to build, refine, and validate audience segments in Salesforce Marketing Cloud or Adobe Experience Platform using real-time behavioral signals and profile attributes.
• Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness.
• Conduct rigorous quality assurance across journey/campaigns components including events, wait steps, personalization rules, and cross-channel triggers.
• Monitor journey performance, resolve execution issues, and partner with analytics to refine logic and improve outcomes.
• Manage data extensions, SQL queries, filters and subscriber data to ensure accurate targeting and deliverability.
• Contribute to platform governance, best practices, and continuous improvement in journey orchestration.

Use your skills to make an impact

• Deliver real-time, personalized member journeys/campaigns that enhance engagement and satisfaction.
• Ensure accurate, compliant, and effective execution of NBA logic across digital and offline channels.
• Drive operational excellence through hands-on configuration, QA, and platform stewardship.
• Champion innovation and continuous improvement in marketing operations and customer experience.

Required Qualifications

• Bachelor's degree in marketing, business, or a related field or 5+ years' working within a marketing campaign delivery team.
• 4+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution or relevant experience.
• 3+ years of hands-on experience configuring journeys/campaigns in SalesForce Marketing Cloud, Marketo or Adobe Journey Optimizer, Adobe Experience Platform.
• Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization.
• Effective communicator with the ability to collaborate across technical and business teams.
• Comfortable working in agile pod-based, or cross-functional environments.

Preferred Qualifications

• Salesforce certification in Marketing Cloud.
• Adobe certifications in AEP or AJO.
• Familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging.
• Experience in highly regulated industries such as healthcare or financial services.
• Exposure to JSON, event payloads, or API-driven personalization.
• Experience with responsive email design and accessibility standards.
• Understanding of Next Best Action personalization logic frameworks.
• Experience supporting platform migrations, governance standards, and enterprise marketing operations within a fast-paced environment is highly preferred.

Additional Information

This role is 100% remote anywhere in the US but will primarily operate on Eastern Standard Time business hours. Sponsorship is not available for this position.

Benefits

Humana offers a variety of benefits including health benefits effective day 1, 401(k) with match, paid time off, parental leave, and career development opportunities.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status.