Director Ultra Luxury Integrated Brand Marketing

Role Overview

Lead the integrated marketing strategy and charge for ultra‑luxury brands, ensuring alignment across paid, owned, and earned channels around a unified vision. Advocate for the ultra‑luxury way of working and drive meaningful step-change in how IHG is perceived in the category globally.

Your Day to Day

• Define and lead the global marketing strategy and multi-year roadmap for the ultra-luxury brand portfolio, aligned to brand and enterprise objectives.
• Define and deepen understanding of ultra-luxury and high-value audiences globally.
• Oversee segmentation, targeting, and personalization strategies grounded in insight, data, and cultural trends.
• Serve as IHG's ultra luxury editor in chief with the vision to transform our approach to ultra luxury marketing.
• Use research, performance data, and emerging trends to inform strategic direction and course-correct as required.
• Champion compelling storytelling that reinforces brand codes, heritage, and contemporary relevance.
• Transform the activation of ultra‑luxury brands by orchestrating channels, content, partnerships, and experiences, ensuring property‑level execution delivers distinctive coverage and content.

What We Need From You

• Bachelor's degree in Marketing, Business, Management, or a related field (advanced degree preferred).
• 10 years of progressive experience in luxury or ultra-luxury marketing, brand management, or a closely related field.
• Demonstrated passion & experience for and understanding of luxury brands, consumers, and cultural dynamics.
• Proven track record leading global, integrated campaigns across paid, owned, and earned media.
• Strong commercial acumen with experience linking brand investment to performance and ROI.
• Deep expertise in consumer insight, digital and social platforms, and emerging marketing technologies.
• Ability to translate insight into clear strategic direction and decisive action.
• Exceptional storytelling and stakeholder-influencing skills.
• PR, creative leadership experience is a plus.
• Strong proficiency in Microsoft Office and growing capability with AI-enabled marketing tools.

Location

Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.

Compensation & Benefits

The salary range for this role is $140,000.00 to $170,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

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