Senior Paid Search Manager

About JUICE

At JUICE, we help ambitious brands scale through performance-driven digital marketing. Since 2017, we've partnered with fast-growing eCommerce, lead generation, and consumer brands to drive measurable revenue growth across paid media, SEO, email, creative, and lifecycle marketing. Our team is deeply focused on ROI, operational excellence, and relentless optimization.

We are looking for a Senior Paid Search Manager to lead strategy, execution, and performance across a portfolio of high-growth accounts. This person will own campaigns end-to-end, act as a strategic partner to clients, and help drive scalable growth across Google, Bing, YouTube, Performance Max, Shopping, and emerging paid search channels.

This role is ideal for someone who combines deep platform expertise with strong business acumen, thrives in a fast-paced agency environment, and loves solving growth challenges through testing, analytics, and creativity.

What You'll Do

Strategic Campaign Leadership

• Develop and execute full-funnel paid search strategies aligned to client goals and KPIs
• Own campaign performance across Google Ads, Microsoft Ads, YouTube, Performance Max, Shopping, Display, and remarketing initiatives
• Build scalable acquisition strategies focused on CAC, ROAS, LTV, and revenue growth
• Identify expansion opportunities across channels, audiences, and funnel stages
• Partner with account management and creative teams to align strategy across the broader marketing mix

Campaign Management & Optimization

• Manage campaign setup, structure, budgeting, bidding strategies, targeting, and optimization
• Conduct deep keyword research, competitor analysis, audience segmentation, and search intent mapping
• Continuously test ad copy, landing pages, bidding models, creative assets, and audience strategies
• Monitor pacing, performance trends, and efficiency metrics daily
• Optimize feeds, Shopping campaigns, and Performance Max initiatives for scale and profitability

Client Communication & Reporting

• Serve as a strategic advisor for assigned client accounts
• Present campaign insights, reporting, recommendations, and growth opportunities on client calls
• Translate complex performance data into actionable business recommendations
• Build strong client relationships through proactive communication and strategic thinking

Analytics & Performance

• Analyze campaign performance across platforms including Google Analytics, Looker Studio, Shopify, and attribution tools
• Develop data-driven recommendations to improve efficiency and performance
• Report on core KPIs including ROAS, CPA, MER, CAC, conversion rate, revenue, and pipeline impact
• Collaborate with internal teams to improve tracking, attribution, and reporting accuracy

Team Collaboration

• Mentor junior team members and contribute to internal knowledge sharing
• Collaborate cross-functionally with paid social, creative, lifecycle, SEO, and strategy teams
• Share learnings, testing insights, and best practices internally
• Help improve internal processes, SOPs, and campaign frameworks

What You'll Need to Succeed

• 4--6 years of hands-on paid search experience in an agency environment
• Proven experience managing and scaling paid search campaigns across multiple accounts and industries
• Strong expertise in Google Ads, Microsoft Ads, GA4, Google Tag Manager, and reporting platforms
• Deep understanding of paid search fundamentals including bidding strategies, attribution, keyword intent, audience targeting, and conversion optimization
• Experience managing eCommerce and/or lead generation campaigns
• Strong analytical skills with the ability to turn data into actionable insights
• Excellent communication and client-facing presentation skills
• Ability to manage multiple priorities in a fast-paced remote environment
• Experience with Shopify, WooCommerce, landing page optimization, and feed management preferred
• Google Ads certifications preferred

Bonus Points If You Have

• Experience with YouTube Ads, Reddit, Quora, LinkedIn, or other acquisition channels
• Familiarity with AI tools and workflows for campaign optimization, reporting, creative testing, or operational efficiency
• Experience mentoring junior buyers or managing team workflows
• Strong understanding of full-funnel marketing and cross-channel attribution

What You'll Find Here

• Fully remote work environment
• Unlimited PTO
• Health benefits
• LIfe insurance
• Monthly team events
• Collaborative, growth-focused culture
• Opportunity to work with exciting consumer brands and startups