Assistant Manager, IT Cosmetics Social Media Content

Division: L'Oreal LUXE

Location: Hudson Yards, New York, NY

Reports To: Assistant Vice President, Global Brand Engagement

Who We Are

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

In This Role You Will...

• Help to shape the IT Cosmetics image across all social platforms
• Work at the speed of culture to disrupt the social landscape
• Be creatively driven and demonstrate a clear creative vision
• Be ahead of the game when it comes to social trends
• Help to inspire new social content opportunities cross-functionally

Your Primary Responsibilities Will Include

Content Strategy & Management

• Support the Social Media Manager to define and contribute to the strategy for Always On (inclusive of TikTok assets), Efficacy, Gen X Squad and Disruptive fast to market content
• Work collaboratively and build strong partnerships with cross functional partners - creative, PD, Marketing, Sustainability etc.
• Build strong relationships with agencies, freelancers and creators to serve as your little black book of production go-tos
• Ensure brand codes are consistent across all social content created
• Understand the content and social nuances between East and West to help produce globally relevant content

Content Execution & Deliverables

• Execute strategy and develop social content for Always On evergreen monthly campaigns.
• Deliver Always On packages once a month (inclusive of TikTok assets)
• Deliver Tier C aligning release within Monthly Always On Packages (In line with Drive Timings)
• Manage and contract monthly Gen X Squad deliverables with creator agency
• Deliver Content Squad deliverables within Always On packages once a month
• Identify, contract/negotiate fast to market content to 'disrupt' the social media landscape. Content should challenge conventions and spark conversations
• Deliver at least x1 'Disruptive' content once a month
• Distribute disruptive content to global markets and support localized execution as needed
• Work with the Social Innovation and Analytics team to track performance of 'Disruptive' content to share learnings
• Create and continually test content formats that push efficacy and reinforce our authority in hybrid makeup (Demos, Infographics, Torture Tests, Lab Shoots etc.)

Content Analyze & Insights

• Continually analyze and digest consumer behavior and social trends, communities and competitors to develop best in class content that drives awareness and makes impact for the brand across social
• Work with key market partners to better understand their needs and fulfill those requests based on performance
• Work cross-functionally with Social Analytics and Innovation team to request social listening data and trend spotting insights to feed into content ideation.
• Stay current on new social media content trends and best practices, share with the wider social and brand engagement team to spark new ideas

Agency Management

• With support to the Social Media Manager, manage communication with agencies in regard to the Gen X squad program

Budget Management

• Alongside PM, track and oversee spend of budgets across: Always On, TikTok, Disruptive Content & Content Squad workstreams
• When required, assist in opening of POs and SOWs as instructed by Social Media Manager and PM

Job Requirements

Required Qualifications:

• Bachelor's degree required; 2-4 years of relevant experience
• Background in Marketing, Digital, Business, and/or Advertising
• Experience with Microsoft Excel, PowerPoint
• Experience in social media editing video editing
• Experience in leading and/or coordinating social content shoots
• Able to work in a fast-paced, dynamic environment, both independently and as part of a cross-functional team.
• Self-motivated, results-oriented, and a strategic thinker with strong time management and prioritization skills
• Able to prioritize and manage time effectively, and to balance competing demands, and priorities in a very fast-paced environment
• Curiosity about social media trends, new platforms, the creator economy, and the future of digital advertising
• Strong familiarity with social media and understanding of effective content creation

Preferred Qualifications

• Communicates and interacts effectively (written and oral) -- listens with intent, actively networks
• Acts with Human Sensitivity -- demonstrates respect (i.e. adapts behavior to respect different personalities), enriches team dynamic
• Demonstrates Entrepreneurship and agility -- takes initiative, focuses on customers
• Prioritization & Organizational Skills

What's In It For You?

• Salary Range: $77,000 - $110,000
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Equal Opportunity Employer

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.