Associate Director - HCP Strategy Lead, HIV Prevention 

Job Overview

Join the US launch team for an investigational Phase III HIV prevention asset to lead HCP strategy development and execution. Reporting to the future Director HCP Marketing Product Owner, the HCP lead drives the end-to-end HCP approach from insight generation to strategy development, content creation in partnership with agency and internal customer agile teams, and omnichannel delivery to ensure successful launch planning and execution.

The role requires expertise in HCP behavior, sales force execution, digital engagement, and agile marketing. As a critical member of the launch team, this role also leads scenario planning, cross-functional alignment, and innovation across channels, messaging, and measurement frameworks.

Key Responsibilities

• Develop and execute marketing strategies: Own clear and compelling HCP strategies for the US PrEP team, including insight generation, strategic priorities, target-setting, and short- and long-term launch plans.
• Marketing Foundations: Lead and manage relevant components of L3 (our core strategic marketing framework) including identification of strategic choices, segmentation, messaging, and resource needs/development.
• Customer research and insights: Define and set market research objectives and data needs while working with cross-functional teams to identify customer and market trends and insights.
• Collaborate with internal stakeholders: Work closely with cross-functional teams to align marketing efforts with business objectives. Coordinate with field strategy, scientific strategy, and consumer marketing counterparts.
• Leading in matrix environment: Lead day-to-day engagement with creative teams, media, comms, research, and digital agencies for key HCP segments.
• Digital marketing: Develop and implement digital marketing strategies to engage and educate HCPs, utilizing social media, email marketing, and content marketing.
• Performance tracking and analytics: Monitor and analyze marketing campaign performance using relevant metrics and tools.
• Budget Management: Manage assigned marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Compliance and regulatory guidelines: Ensure all activities are compliant with industry and regulatory guidelines, as well as company policies.

Required Experience & Skills

• Bachelor's degree (BA/BS); MBA or equivalent preferred.
• Minimum of 5 years of pharmaceutical/biotech experience and brand marketing experience.
• Knowledge of physician marketing channels, sales force engagement, content strategy, and performance measurement frameworks.
• Strong analytical skills and comfort with data-driven decision-making.
• Excellent communication, presentation, and project management skills.
• Familiarity with compliance and regulatory processes.
• Strong program and project management capability.
• Strategic thinker with operational discipline.
• Comfortable operating in high-visibility environments.
• Influential collaborator and negotiator.

Preferred Skills

• HIV Treatment or Prevention, or related public health experience.
• Product launches and pre-launch commercialization activities.
• Demonstrated expertise in HCP activation/engagement.
• Proven self-starter with a hands-on, results-driven approach.
• Ability to influence without authority.
• Familiarity with omnichannel marketing, digital channel integration, and agile marketing.

Location & Work Model

• Location: Upper Gwynedd, PA
• Work Model: Hybrid (3 days on-site per week)
• Travel: 25% Required

Additional Information

• Salary Range: $142,400.00 - $224,100.00
• Employee Status: Regular
• Relocation: No
• VISA Sponsorship: No
• Requisition ID: R404253
• Job Posting End Date: 07/10/2026

We are an Equal Opportunity Employer committed to inclusion and diversity.