Director, Patient Marketing

About Mineralys Therapeutics

Mineralys Therapeutics is a clinical-stage biopharmaceutical company focused on developing medicines to target hypertension and related comorbidities such as chronic kidney disease (CKD), obstructive sleep apnea (OSA) and other diseases driven by dysregulated aldosterone. Its initial product candidate, lorundrostat, is a proprietary, orally administered, highly selective aldosterone synthase inhibitor. Mineralys is headquartered in Radnor, Pennsylvania. Mineralys is a fully remote company.

The Opportunity

As we prepare for our first commercial launch, we are seeking an experienced patient marketer who is energized by the opportunity to build from the ground up, establish foundational capabilities and shape the promotional strategy for our first commercial launch.

Reporting to the Head of Consumer and Omnichannel Marketing, the Director, Patient Marketing will develop and execute the patient marketing strategy for Mineralys, supporting disease education, brand awareness, patient identification, activation, and a differentiated patient and caregiver experience.

Key Responsibilities

Strategy & Insights

• Own the patient and caregiver journey, identifying the moments that matter across education, identification, treatment consideration, onboarding, access, initiation, adherence, and persistence.
• Partner with market research to design and interpret patient and caregiver research, social listening, and advocacy input.
• Ensure patient strategy is connected to HCP, Market Access, Patient Services, and advocacy plans.
• Lead the unbranded disease education and condition awareness strategy in the pre-launch window.
• Partner with HCP Marketing on shared moments where patient and HCP voices intersect.

Campaigns, Content & Support

• Lead branded and unbranded patient campaigns end to end, from brief through execution.
• Partner with Omnichannel & Digital Marketing lead to connect patient activation tactics to the broader campaign architecture.
• Partner with Patient Services and Market Access on PSP design and the broader patient support experience.
• Manage patient facing materials through Veeva PromoMats and the PRC process.

Advocacy, Ambassador & Influencer Programs

• Develop and lead patient advocacy, ambassador, influencer, and community engagement strategies.
• Lead patient ambassador programming, including identification, onboarding, training, and content development.
• Build authentic, compliant relationships with advocacy organizations, ambassadors, creators, and community groups.
• Define the strategic role of social within patient marketing.

Agency Leadership & Budget Management

• Lead the AOR and supporting agency partners across patient strategy, creative, research, advocacy, ambassador, influencer, and support workstreams.
• Partner with Analytics and Omnichannel & Digital Marketing to define success measures and apply a test and learn mindset.

Skills and Attributes

• Strong patient marketing instincts with a track record of translating insight into campaigns.
• Strategic, analytical, and results oriented, with the scientific fluency to operate credibly in a clinical category.
• Well-versed in DTC and return-on-investment analysis across all DTC channels.
• Demonstrated ability to lead AOR and specialty agency partners.
• Working knowledge of compliant patient engagement, including privacy, consent, adverse event reporting, fair balance, and PRC review.
• Clear communicator with strong strategic thinking, storytelling, and cross-functional partnership skills.

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 8+ years of pharmaceutical or biotech experience with significant patient marketing strategy and execution responsibility.
• Launch experience strongly preferred.
• Experience leading AOR and specialty agency partners across creative, research, advocacy, and social or influencer programs.
• Cardiovascular or chronic disease experience preferred.

Travel

• Up to 20%, occasionally international.

US Salary Range

• $200,000 - $220,000

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