Paid Media Consultant

Paid Media Consultant

Location: Remote Start Date: ASAP Duration: 3-4 month contract Compensation: $40/hr - $44/hr W2 Benefits: Health, Dental, Vision, 401K eligible

Must be authorized to work in the U.S. This position is not eligible for sponsorship.

Job Description

Seeking a highly organized, data-driven Paid Media Consultant to support the execution, optimization, and day-to-day management of paid media campaigns across Meta, TikTok, Google/YouTube, and emerging digital platforms for a fast-growing beauty and wellness brand.

Day-to-Day Responsibilities:

• Manage and optimize paid media campaigns across Meta, TikTok, Google/YouTube, and other digital platforms
• Coordinate campaign execution from briefing through launch and reporting
• Create and manage creative briefs for paid ads, UGC, hooks, copy, and assets
• Partner with creative, influencer, and agency teams to ensure platform-native, performance-driven content
• Monitor daily campaign performance and identify optimization opportunities tied to ROAS, CAC, and conversion goals
• Oversee asset trafficking, timelines, approvals, and delivery across channels
• Participate in weekly marketing and performance meetings with internal stakeholders and agency partners
• Ensure proper tracking setup including UTMs, pixels, and conversion events
• Support budget pacing, invoice tracking, and reporting processes
• Maintain organized workflows and project management within Asana

Requirements:

Must-Haves:

• 4-6 years of paid media experience within DTC, beauty, wellness, or consumer brands
• Strong hands-on experience with Meta Ads Manager and TikTok Ads Manager
• Experience managing UGC and performance creative, specifically ad hooks and conversion-focused content
• Experience coordinating with external agencies and cross-functional teams
• Strong project management and organizational skills in fast-paced environments
• Experience using Asana
• Data-driven mindset with strong analytical and optimization skills
• Ability to thrive in an evolving, ambiguous, high-growth environment

Nice-to-Haves:

• Experience with Google/YouTube paid media campaigns
• Familiarity with Shopify, GA4, attribution, and measurement tools
• Experience with Figma and CapCut
• Beauty, skincare, fashion, or wellness industry background
• Experience leveraging AI tools for creative testing and workflow optimization