Head of Social Media Strategy

About Us

Moose Toys exists to make kids superhappy. For this revolutionary brand, happiness lies at the heart of everything we do. Known for our trailblazing toy design, development and manufacturing, and strong commitment to the future of our planet, our toys are consistently recognised with global awards and accolades.

Our Culture

At Moose we are playful with a purpose. Fun is at the heart of everything we do, but we're also very serious about the important stuff: our people, our values, and the planet:

• We're officially a Great Place to Work!
• We're a family.
• We dream big.
• We love diversity.
• We're always learning.
• We prioritise well-being.
• We give back in a big way.
• We're serious about sustainability.
• We bring the fun!

Position Details

• Classification: Exempt
• Position Status: Full Time
• Reports To: Senior Vice President, Marketing Centre of Excellence
• Direct Reports: Social Media Managers; Content Creator; Junior Community Manager

Role Objectives

As a key member of Moose's Marketing Centre of Excellence (COE), you will lead the vision, strategy, and execution of our global social media presence. This role will shape digital storytelling that engages, entertains, and builds meaningful consumer engagement across platforms, driving brand relevance and community growth. You will design a dynamic social ecosystem that brings our brands to life, supporting Moose Global Marketing and Regional Marketers from strategy through to execution.

Qualifications

• 10+ years of progressive experience in social media.
• Proven track record of leading large-scale social media strategies for global brands.
• Experience managing cross-functional teams.
• Deep knowledge of major platforms (Instagram, TikTok, LinkedIn, X/Twitter, Facebook, YouTube, Pinterest).
• Proficiency with social media management tools.
• Ability to inspire creativity and innovation within teams.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Ability to blend creativity with strategic thinking, translating brand goals into social strategies.
• Experience working across multiple international markets, with a nuanced understanding of regional social media usage, cultural trends, and content consumption behaviors.
• A visionary with a keen eye for content creation, editing, and storytelling.

Responsibilities

Vision & Strategy

• Spearhead and elevate the creative vision, strategy, and execution across global marketing campaigns, spanning AV, social, digital, experiential, and trade.

Brand Elevation

• Drive innovative and modern creative solutions to amplify Moose's toy brands, ensuring relevance and resonance across global markets.

Cross-Functional Collaboration

• Partner seamlessly with marketing, consumer insights, PR, and media teams to align creative output with business objectives and strategic intent.

Creative Excellence

• Drive best-in-class execution in photography, video, CGI, animation, and experiential content — elevating visual storytelling across every channel.

Consistency & Cohesion

• Champion creative consistency across consumer-facing touchpoints, reinforcing a unified brand voice.

Digital Expertise

• Possess deep understanding of digital content creation, leveraging platforms and audience insights to craft forward-thinking strategies.

Cultural Awareness

• Stay attuned to trends, platforms, and audience behaviours, shaping creative strategies that resonate across diverse audiences and contribute to cultural impact.

Campaign Analysis

• Partner with Insights & Digital to track content performance and feed learnings back into the creative process for continuous improvement.

Global Execution

• Build scalable processes for localisation to adapt global creative for regional cultural nuances and languages.

People Management

• Regularly review resourcing requirements for the department, recruit, interview, select and train new staff.
• Oversee the day-to-day workloads and performance of direct reports towards the achievement of agreed objectives, through the provision of clear direction, coaching and support.
• Work with direct reports to set individual KPIs and conduct regular reviews in-line with the Moose Performance Management Program.
• Manage the training and professional development of team members, with an emphasis on providing timely and constructive feedback on a regular basis.
• Champion the Moose culture to ensure direct reports deliver on "The Wow".

Core Values

• We're a family: We demonstrate kindness, treat others with respect, take personal responsibility, and support each other without politics.
• Outrageously playful: We use play to stimulate innovation, think outside the toy box, and keep energy high.
• Wild imagination: We share kooky and creative ideas, value diversity of thought, and stay on trend with new technologies and sustainable approaches.

Work Environment & Requirements

• Work Hours: 8:30am – 5:30pm, Monday to Thursday; 8:30am – 3:00pm, Friday. Plus, reasonable additional hours due to multiple time-zones.
• Hybrid: Tues-Thurs in El Segundo office.
• Salary Band: USD $130,000-$155,000
• Physical Demands: Standard office environment requirements including computer use, sitting for extended periods, and light to moderate lifting.
• Work Environment: Moderate noise, indoor office environment. Reasonable accommodations available.