Growth Analyst, Digital Product & CRM (Loyalty)

Job Summary

Potbelly Sandwich Shop is seeking a Growth Analyst, Digital Product & CRM (Loyalty) to join their team. This is a 100% remote position within the United States, with exclusions for Alaska, California, and Hawaii. The role focuses on transforming data into actionable insights to drive guest engagement, digital adoption, and loyalty growth. You will work at the intersection of product, marketing, and analytics to shape strategy, fuel experimentation, and enhance digital experiences across various platforms.

What's In It For You

• Competitive salary range: $75,000 - $85,000 base salary + annual bonus potential
• 100% remote work in the US (excluding AK, CA, HI)
• Medical, Dental & Vision Insurance
• Domestic Partnership Benefits
• Paid Parental Leave
• FSA and HSA with Employer Contribution
• Commuter Benefit Program
• 401(k) with company match
• Employee Assistance Program
• Paid Time Off
• Employee Discount Program
• Flexible Work Schedule
• Career growth opportunities

Purpose

The Growth Analyst will influence the digital product roadmap through behavioral and loyalty insights. You will partner with product managers and UX to measure and improve feature performance and adoption, and utilize experimentation and analytics to optimize digital experiences across app, web, and ordering platforms. This role balances marketing and product KPIs to create seamless, guest-centered experiences with measurable business impact.

What You'll Do

1. Lead a Culture of Experimentation

• Design and execute A/B and multivariate tests across digital product features, CRM, and loyalty channels.
• Develop structured testing roadmaps prioritizing high-impact hypotheses and ensuring statistical rigor.
• Define success metrics for feature launches, campaigns, and guest engagement initiatives.
• Embed experimentation frameworks into both marketing and product development cycles.

2. Elevate Product Analytics

• Partner with Product and UX to define KPIs and measure feature adoption, engagement, and retention across digital touchpoints.
• Translate user behavior, journey flow, and loyalty data into actionable insights that influence the digital product roadmap.
• Identify friction points and growth opportunities across app, web, and online ordering experiences.
• Conduct post-launch analyses to evaluate feature success and guide future iterations.

3. Analyze and Optimize Campaign & Loyalty Performance

• Monitor CRM, loyalty, and digital campaign performance to identify lift drivers and engagement trends.
• Build dashboards and reports that balance marketing and product KPIs — from conversion rates and redemptions to feature adoption and guest lifetime value.
• Conduct control group and lift analyses to measure impact across channels and audiences.
• Recommend optimization strategies for targeting, offers, and personalization based on test results.

4. Strengthen Data Infrastructure & Collaboration

• Work closely with Data and Martech teams to enhance measurement, testing, and reporting capabilities.
• Ensure consistency and accuracy of data across loyalty, CRM, and product analytics systems.
• Automate dashboards and standardize KPIs for a unified view of digital performance.
• Partner cross-functionally to align data insights with business, product, and marketing goals.

5. Communicate Insights that Drive Action

• Present insights in clear, compelling narratives that connect data to guest behavior and business strategy.
• Influence decisions across Marketing, Product, and Leadership through data storytelling.
• Act as a trusted advisor on experimentation, performance management, and digital optimization.

What We're Looking For

Education

• Bachelor's degree in Analytics, Mathematics, Statistics, Engineering, Economics, or a related quantitative field.

Experience

• 4+ years of data analysis experience using SQL, R, Python, or similar tools.
• 4+ years of dashboarding experience (Tableau, Power BI, or similar platforms).
• 2+ years in product analytics, CRM, or loyalty analytics — ideally in hospitality, retail, or fast-casual dining.
• Proven success designing, executing, and analyzing A/B tests and growth experiments.
• Experience translating behavioral and loyalty insights into product roadmap recommendations.

Skills & Strengths

• Deep knowledge of experimental design, hypothesis testing, and statistical evaluation.
• Strong understanding of product, marketing, and loyalty performance metrics.
• Ability to connect quantitative insights to guest experiences and business outcomes.
• Excellent communication and data storytelling skills.
• Collaborative, curious, and self-starter mindset.
• Passion for food, hospitality, and delivering experiences that make guests smile.

Preferred Qualifications

• Experience with Snowflake or similar data warehouses.
• Advanced SQL/Excel skills and familiarity with data automation.
• Hands-on experience with analytics tools like Amplitude, Mixpanel, or GA4.
• Familiarity with omnichannel attribution and campaign measurement frameworks.

Why Potbelly?

Join a community built on warmth, curiosity, and care. At Potbelly, your work contributes to understanding and engaging millions of guests daily. You'll be part of a team that values creativity, collaboration, and experimentation, turning data into experiences that delight guests.

Note: Potbelly may use AI-assisted tools in its hiring process. All final employment decisions are made by people. For questions or accommodation requests regarding AI use, contact [email protected].

Application Deadline: May 30, 2026.

Potbelly is committed to creating an inclusive environment that respects and embraces diversity. We are an equal opportunity employer.