CPG Marketing Account Director

About Us

We are a tech-enabled growth firm at the intersection of marketing, consulting, and data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide. As a people-first firm, we value diversity in backgrounds and experiences, believing our people and culture are key to our success. Our vision is to be the most valued and respected private growth marketing firm globally, with a scalable brand, culture, and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results, driven by integrity, autonomy, and grit.

We offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. At Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A. This technology puts marketers in a strategic seat at the table, providing value in unparalleled ways.

Managing billions in media, our dynamic team of consultative marketers, creatives, analysts, and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A Day in the Life

As an Account Director, you'll be responsible for working with clients in the Omni-Channel space. A successful candidate will have a broad and varied background with hands-on experience across many digital marketing channels and tools. This role will drive performance through integrated marketing tactics across paid, owned, and earned channels. Through a deep understanding of the client's business, you will guide and counsel clients on how marketing tactics can drive business outcomes. You will lead cross-functional account teams of highly talented marketers by working closely to optimize their efforts and provide strategic guidance. In collaboration with Account Managers, you will spearhead service expansions, manage media, craft testing roadmaps, and lead tactical pivots when necessary. Additionally, you will demonstrate exceptional leadership by gaining trust and providing unmatched strategic insight to your cross-functional account teams. This is an exciting role for a seasoned digital marketer seeking an opportunity to lead innovative, growth-oriented marketing campaigns.

Responsibilities

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews, diagnosing growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular attention to how the client's retail and DTC performance interact
• Own the senior client relationship; QBRs should drive decisions, not report history
• Build multi-threaded relationships so no single POC departure puts the account at risk
• Consult on channel mix across DTC, Amazon, and retail, understanding how they cannibalize or reinforce each other and making a recommendation
• Coordinate paid, SEO, content, influencer, and creative teams around a single account strategy
• Manage retention and expansion; lead renewals; grow MRR in your portfolio
• Work in Iris and nova daily; surface problems before clients raise them
• Manage and develop 1-2 direct reports, running regular 1:1s, building development plans, and owning their performance reviews
• Coach analysts and specialists, giving specific, timely feedback
• Keep Pulse cadence at 100%

Role Requirements

• 6+ years in CPG marketing, ideally with both DTC and retail brand experience
• Understand how Amazon fits into a CPG growth strategy (share of search, ASIN architecture, buy box, sponsored vs. organic balance)
• Familiar with the retailer relationship layer (how Target, Ulta, Sephora, Whole Foods, or similar partners shape media investment decisions)
• Have an opinion on CPG measurement (MMM, incrementality testing, in-store vs. digital attribution)
• Fluent in upper-funnel channel strategy (content, SEO, YouTube, programmatic)
• Comfortable with creative-heavy accounts where briefs, asset velocity, and influencer strategy are as important as media optimization
• Track record of retaining and growing accounts
• Experience managing senior clients who have strong brand opinions and need to be met with confidence

Key Performance Indicators (KPIs)

• Expansion to Churn Ratio (ETCR)
• Net MRR across portfolio
• Client NPS (8.8+ avg)
• Pulse completion (85%+)
• Power Circuit Certification (annual)

Most Important Things (MITs)

• Team Coaching and Development
• Marketing Strategy, Development, and Execution
• Client Retention and Client Revenue Growth

Benefits & Perks

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one-time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging on behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.