Senior SEO / GEO Manager

About Propellic

Propellic is the AI-first digital marketing agency for travel and tourism brands. We pair cutting-edge performance marketing with a culture of curiosity, experimentation, and radical candor---so every teammate can do the best work of their career while shaping the future of travel.

About the role

As a Senior SEO / GEO Manager at Propellic, you'll serve as the key point of contact for high-value SEO clients, owning project planning, delivery, and results. You'll design strategies that balance SEO fundamentals with GEO and AI-driven visibility, helping our clients stay competitive in a rapidly evolving search landscape.

You'll act as both a client-facing consultant and an internal knowledge expert---someone who can simplify complex ideas, foster strong relationships, and elevate the skills of SEO Managers and new hires.

Key Responsibilities

Strategy & Planning

• Craft dual-path strategic roadmaps that align SEO fundamentals with GEO deliverables and AI visibility KPIs.
• Design creative solutions that meet client business objectives within scope and budget.
• Research, test, and integrate emerging AI search features (AI Overviews, Generative Search, Google AI Mode, Bing Copilot).
• Deliver quarterly strategy decks tied directly to client business goals and North Star metrics.

Delivery & Execution

• Manage end-to-end SEO deliverables across technical, content, and link-building initiatives.
• Execute GEO-specific deliverables: AI readiness audits, entity presence analysis, Preferred Source monitoring, and content passage refreshes.
• Ensure 95%+ on-time delivery and client acceptance of all deliverables.
• Produce at least one client case study every six months, highlighting measurable SEO and AI-driven results.

Consulting & Client Relationships

• Act as the primary point of contact and project manager for assigned accounts.
• Listen to client goals, align them with deliverables, and proactively pitch new opportunities.
• Simplify SEO and GEO concepts for client stakeholders, ensuring they understand the value.
• Support sales with audits, recommendations, and scope expansions.
• Incorporate GEO/AI insights into every quarterly business review (QBR).

Communication & Project Management

• Lead client meetings with agendas, recaps, and proactive updates.
• Coordinate timelines with Link Building, Paid Media, and other departments.
• Respond to all client messages within 24 business hours.
• Share relevant SEO, AI, and travel industry updates regularly.

Team Development & Education

• Train and mentor SEO Managers and New Hires on SEO, GEO, and AI best practices.
• Lead internal workshops on AI tools, embedding workflows, and evolving SEO deliverables.
• Contribute to the SEO team's knowledge base and run at least two GEO/AI training sessions annually.

Who You Are

• 5+ years of SEO experience, with strong technical and strategic expertise.
• 3+ years of agency experience managing multiple simultaneous accounts.
• Experience with clients in the Travel industry
• Proven success managing enterprise-level or high-budget accounts.
• Experience leading client communication and strategy discussions.
• Deep understanding of organic search fundamentals: technical SEO, content strategy, and link building, as they relate to Organic and AI performance.
• Curiosity and comfort with emerging AI search trends --- eager to test, learn, and teach.
• Strong project management skills and attention to detail.
• A proactive mindset with the ability to educate and influence clients and team members.

What We Offer

• Remote-first flexibility with a high-performing global team.
• Medical, dental, and vision plans + 5 % 401(k) match (US employees).
• Generous PTO, company holidays, and an annual week-long destination company retreat
• Annual budget for professional development and industry conferences.
• A culture that values experimentation, autonomy, and radical candor.

Work Requirements

• Reliable high-speed internet and comfort with virtual collaboration tools.
• Availability for core work hours around 9a-5p U.S. Central Time.
• Reasonable accommodations provided for qualified individuals with disabilities.

Commitment to Diversity

Propellic celebrates diverse perspectives and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Application Process:

• Initial screening interview
• Technical interview
• Career history & skill interview
• Reference interviews