Job description
Role Overview
We are seeking a results-driven Marketing Executive with experience in the tech industry, specifically within custom software development. This role is fully remote within the USA and will work closely with and report directly to the CTO. The ideal candidate will be responsible for driving marketing initiatives, generating qualified leads, and enhancing brand visibility in competitive markets.
Key Responsibilities:
- Plan and execute B2B marketing strategies targeting custom software development services
- Drive lead generation campaigns through digital channels, including LinkedIn, email marketing, and paid campaigns
- Collaborate with the CTO to align marketing efforts with business and technical goals
- Manage and optimize content strategy, including case studies, whitepapers, and website content
- Conduct market research to identify target audiences, trends, and competitive positioning
- Track, analyze, and report on campaign performance, KPIs, and ROI
- Work closely with sales and recruitment teams to support business growth initiatives
- Maintain consistent brand messaging across all channels
Requirements:
- Proven experience as a Marketing Executive or similar role in the tech industry
- Strong background in custom software development or IT services marketing
- Experience with B2B marketing and lead generation in the US market
- Hands-on experience with marketing tools (CRM, email automation, analytics platforms)
- Excellent communication and reporting skills
- Ability to work independently in a remote environment
- Strong understanding of digital marketing channels and strategies
Preferred Qualifications:
- Experience working with offshore development companies
- Familiarity with SaaS, enterprise software, or digital transformation services
- Prior experience reporting to senior leadership or C-level executives
What We Offer:
- Fully remote work environment within the USA
- Competitive W2 employment structure.
- Paid Time Off (PTO)
- Opportunity to work directly with executive leadership
- Growth-oriented and collaborative work culture.