Description

You own the system that turns our clients' real experience and expertise into content no competitor and no AI can replicate. Every law firm we work for has a story, a way of practicing, and hard-won knowledge that lives only in the attorney's head --- and your job is to get it out, capture the exact language they use, and turn it into a usable asset that makes their content credible, distinct, and on-brand.

This is not about collecting information. It's about extracting language AI can't fake. You build the frameworks, train the people who run interviews, personally extract the strongest material from every conversation, and own the searchable E-E-A-T library that the content team draws from. You may also lead a small team of editors or writers who help turn that raw material into published content. You sit at the front of the content quality chain: you create the fuel, and the rest of the content team turns it into pages that rank, convert, and sound unmistakably like the client.

What You Own

The end-to-end E-E-A-T system --- from interview framework design through extraction, operationalization, and long-term knowledge management.
Interview frameworks and conversation topics --- practice-area-specific, designed to push past generic legal explanations and draw out stories, local knowledge, differentiators, and the language clients actually use.
Interviewer enablement --- training Account Managers and Key Account Managers to run great interviews, shadowing early ones, and raising the floor on interview quality across the team.
Insight extraction --- personally pulling the best quotes, strongest stories, local insights, emotional language, procedural expertise, FAQ opportunities, and differentiators out of every transcript. This is the actual content asset.
Operationalization --- turning extracted material into structured ClickUp tasks (content updates, FAQ blocks, bio expansions, quote integration, practice-area rewrites) for PM review and Strategy implementation.
The searchable E-E-A-T library --- a categorized, queryable database of attorney quotes, local insights, insurance tactics, courtroom observations, practice-area stories, intake objections, and emotional phrasing the whole content team can draw from.
Content utilization --- making sure extracted E-E-A-T material is actually used in published content, not collected and forgotten.
Any editors or writers under you --- their development, quality, and consistent use of E-E-A-T material in the work they produce.
Annual refresh --- keeping each client's E-E-A-T material current after verdicts, major cases, law changes, and new practice areas.

Your Number

Primary: E-E-A-T coverage and utilization --- the share of priority and active clients with a current, extracted E-E-A-T asset that is actually being used in published content. Captured, usable, and in use --- not just interviewed.

Supporting: Extraction quality --- whether the material you pull is genuinely unique, quotable, and writer-ready, measured by how readily the content team can drop it into pages versus having to go back for more. The test is simple: does it sound like the client, and could a competitor have said it? Target benchmarks to be confirmed with the Director of Content.

How You Do The Job

You are the strategic brain of the E-E-A-T process, not just another interviewer. Account Managers and Key Account Managers handle much of the scheduling, logistics, and interviewing; you make those interviews good --- you design what gets asked, train the people asking, shadow and conduct interviews yourself where there's no Key AM, and own the quality of what comes out the other side. When you do an interview, you treat it as a conversation, not an interrogation, and you draw out the moments worth keeping.

After the conversation, the real work is yours: extracting the language that differentiates the client, organizing it into a usable asset, and building the tasks and library entries that put it to work. If you lead editors or writers, you develop them and hold them to using that material well. You work primarily in:

Claude --- your primary work surface for cleaning transcripts, extracting quotes and stories, surfacing FAQ and differentiator patterns, and keeping the E-E-A-T library searchable and queryable.
ClickUp --- where E-E-A-T assets, tasks, and the Client Center live; you operationalize interview output and route it for implementation here.
Notion --- where the E-E-A-T process, frameworks, and training material are documented and kept current.
Riverside.fm / Zoom --- the interview capture tools (Riverside for clients over $20k MRR, Zoom otherwise), used to record clean video and audio for transcription and reuse.

You understand law firm marketing and the legal-industry considerations the work demands --- consent for discussing specific cases, editing out sensitive information, and each client's advertising-compliance requirements by jurisdiction. The relationship comes first: a client who feels heard and valued in the interview becomes the firm's biggest advocate, regardless of the content produced.

AI-Native Requirements

Uses Claude to clean and structure transcripts, surface the strongest quotes and stories, and tag material by category rather than combing through recordings line by line.
Builds and maintains the E-E-A-T library as a queryable asset --- so a writer can ask for the client's best quote on a topic and get it, instead of rereading transcripts.
Uses AI to spot FAQ opportunities, differentiators, and content angles buried in interview material that a human skim would miss.
Protects the part AI cannot do --- the live human conversation that produces the language in the first place, and the judgment of what is genuinely unique versus what any firm could have said.
Feeds extracted material into the content team's prompts and workflows so unique client language becomes mandatory source material, not optional inspiration.
Flags recurring extraction or operationalization bottlenecks to AI Ops for automation, and contributes to the skills and frameworks the process depends on.

Success Looks Like

At 6 months: Priority clients have current, extracted E-E-A-T assets in the library, and the content team is actively pulling from them in published work.
At 6 months: Interviewers across the AM and KAM teams are running noticeably better interviews because of the frameworks and training you built and the early ones you shadowed.
At 12 months: The E-E-A-T library is a living, searchable asset that measurably shapes content across the client base --- quotes, stories, and local insight showing up where generic content used to be.
At 12 months: Extraction quality is high enough that writers rarely have to come back for more --- the material is unique, quotable, and ready to use.
At 12 months: If leading editors or writers, has developed them into reliable owners of E-E-A-T-rich content, so quality doesn't depend on you touching every piece.

Requirements

Exceptional interviewing and listening instincts --- you can make someone comfortable, draw out a real story, and recognize the quotable moment when it happens.
A sharp editorial eye for what is genuinely unique versus generic --- you know the difference between language a competitor could have written and language only this client could have said.
Strong writing and extraction skills --- you can turn a rambling transcript into clean, usable, on-brand source material.
Working knowledge of law firm marketing and the legal-industry considerations the work demands --- case consent, sensitive-information handling, and jurisdictional advertising compliance.
Organizational discipline --- you can build and maintain a categorized, searchable library that other people can actually use.
People leadership instincts --- able to train and enable interviewers you don't manage, and to develop a small team of editors or writers if one sits under you.
Bias toward action and follow-through --- owns the material from interview to implementation and doesn't let assets die in a folder.
Fluent and eager with AI tooling --- sees it as how extraction and knowledge management scale, while protecting the human conversation at the center of the work.

Benefits

Starting Salary of $70k, compensation commensurate with experience
Fully Remote
Unlimited PTO
$100 Wellness Reimbursement Program
Quarterly training stipend for Professional Development
401(k) with 3% Employer match (Safe Harbor)
100% Employer-Paid Health Insurance

What to Expect in the Interview Process

Human Resume Review: Your resume will be reviewed by our Talent Acquisition team: Real people, not AI.
One-Way Video Interview: Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions.
Live Zoom Interview: Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview to discuss experience, role expectations, and team fit.
Creative Role Assessment (When Applicable) For certain creative-focused roles, candidates may be asked to complete a paid test project designed to evaluate technical skills, creative thinking, and overall approach. Selected candidates may then participate in a final Zoom interview with additional team members or leadership.

E-E-A-T Content Manager

Job summary

Work model